Search Engine Optimisation (SEO)

Why understanding entity salience is key for understanding Google

If you can understand what search engines are looking for, you’ll be able to ensure they identify your target topics and rank your copy for the most appropriate search terms Entity salience is a technical topic with significant implications for the way that search engines understand content. When discussed in the context of SEO, it …

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Seasonal SEO: Optimizing your site for the holiday season

Creating a solid seasonal SEO strategy is key to leveraging the peak buying period to its full potential. Seasonality can make or break an online business. Failure to get your business ready for the holiday season may result in lost customers, bad reputation and loss in online visibility. Creating a solid seasonal SEO strategy is …

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Search engine optimization trends for 2020 – How many are you following?

Communicating relevant and meaningful site content to your audience is about way more than the keywords you target. Yes, you heard me. SEO is not all about keywords and spending every waking hour tracking the algorithm changes until you’re blue in the face and more confused than when you started. Google has always been clear …

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100 UX and SEO mistakes to avoid

SEO and UX are both vital to ensuring your site ranks and converts. Despite this, many sites make big mistakes with both SEO and UX that can have negative effects A website can significantly boost a company’s popularity, bring new clients, and improve its ROI. At the same time, a low-quality website can cause the …

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Are you losing your SEO rankings due to poor website security?

Google cares about how visitors interact with the sites. Website safety and security influence user experience (UX) directly so Google cares about these things Do you still believe that the search engines care only about keyword strategy? Keywords are not the only factor that influences the SEO of a site. You need to consider other …

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Semantic Search: What SEOs and Content Marketers Need to Know

Semantic search is a data retrieval method where user intent and resources are represented in a semantic model. So what do you need to know about it? Semantic search is not a new concept in the SEO industry but many digital marketers are still confused about what it is and what to do about it. …

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10 KPIs to track your SEO performance and drive better results

Monitoring the right KPIs is the best way to avoid spending time and money on something that isn’t driving the expected profit Is your SEO strategy effective enough? How can you ensure your efforts drive tangible results? What can you do to develop your website performance? Tracking the right performance metrics, you’ll be able to …

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7 of the best keyword research tools (plus 3 for YouTube SEO)

One of the fundamentals of your SEO strategy should be keyword research, for which you need a keyword tool. Here are seven of the best, plus three to help with YouTube SEO SEO is a complex job. There are lots of things to do to get it right, including tags to optimize, backlinks to build, …

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Measuring SEO Success – 3 Metrics You Aren’t Tracking But Should Be

Tracking all the usual metrics can help you measure SEO performance, but there are three other metrics you probably aren’t tracking that could help make a big difference SEO is all about generating organic traffic to a website and ensuring that the acquired organic traffic converts well. As an SEO professional, you’re probably already be …

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How to fix your website if you were hit by Google Medic

Did you see your website’s ranking dwindle following the August Google Medic update? Find out how you can recover As you might expect given its name, “Medic” – Google’s August 2018 algorithm update – affected many websites in the health sphere. This included domains publishing content related to health, wellness and fitness. However, these weren’t …

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How to measure the ROI of your SEO campaign

Measuring the ROI of your SEO campaign is a crucial part of analyzing your digital marketing strategy, and is undoubtedly the most significant indicator of campaign value. But how do you measure it? As marketers, we all obsess over results. To know we’ve achieved successful results, we use a range of KPI’s and coincidentally, we …

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