What has changed in SEM (search engine marketing) that affects the way travel shoppers search for hotels and how a Google hotel search can affect traffic to your properties website? Vizergys VP of Client Marketing, Julie Daniel reviews the challenges of navigating the shifting search engine marketing landscape in 2017. With each […]
How A Google Hotel Search Can Affect Traffic to Your Website Read More »
You may have heard the phrase “SEO is dead“. Though many people believe this saying, experienced professionals know that it is far from the truth. Search engine optimization has not died. It has evolved into an advanced practice. Little is going to change in the ways marketers pursue search engine rankings except for some tweaks
Google Hummingbird – What Should You Change About Your SEO Strategy? Read More »
‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); } }); }); For those of you with a brick-and-mortar business location, you’re familiar with the concept of accessibility and why it’s a necessity for any company that intends to engage with the general public. In the United States, not accommodating
Give Your SEO a Boost With These 12 Accessibility Improvements Read More »
Being a small business is tough. Many businesses fail in the first year, and many more will not make it to the five-year mark. But even established businesses can fail if they are unable to adapt to changing times. Marketing is difficult — digital marketing even more so. And the black-box nature of SEO can make it
Whether you’re a young entrepreneur, a seasoned business owner or have just been hired as a marketing professional straight out of college, you may be approaching Search Engine Optimization the wrong way. If your goal is to do the least amount of work for the greatest immediate return, you won’t see the results you are
‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); } }); }); Just point, shoot, and search. There’s a new way to search the internet and social media — through your smartphone, thanks to Google Lens and Pinterest Lens. Google and Pinterest are rolling out similar lens apps letting users snap
How to Optimize for Google Lens & Pinterest Lens Read More »
As SEOs, we tend to obsess over changes to the organic results. It usually works like this: You get to your computer in the morning. Ready to start work, you take a quick look at Facebook to check what you have missed. You run across someone asking if anyone saw changes last night. They’ll typically also note that
Forbes SEO 101: How To Optimize Your Blog Content For Google SearchForbesEvery business knows how important it is to rank well in search engines. Regardless of whether you serve B2B or B2C, your industry, or your budget, you know that the first thing your audience does when they’re looking for a solution to the problem
SEO 101: How To Optimize Your Blog Content For Google Search – Forbes Read More »
