Content marketing ROI can be a fuzzy subject. It’s long-term focus and indirect nature can make it difficult to connect the costs to revenues for a business. That causes a lot of people to undervalue content marketing or write it off as a waste of resources. They have a hard time spending the time and […]
An effective SEO strategy leads to increased organic traffic, more qualified leads, better brand awareness, and—ultimately—increased revenue. If your SEO program isn’t providing all of these benefits, you may be allocating too much time to the wrong tasks. It’s time to revisit your strategy. Because SEO has changed a lot in recent years. Veterans of the early days will
Search Engine Optimization is an essential part of the marketing mix today – few businesses can afford to ignore or abdicate this tactic. If you have a well-optimized website, and a content-driven SEO strategy, you are guaranteed to improve your rankings. Yes, guaranteed. Implementing a sound SEO strategy isn’t tough, but you need to do it
Should you hire an SEO professional or do it in-house Read More »
Submit any website through this helpful online tool to discover keywords a site ranks for. Keywords that have search volume and are ranking in the top 100 or so positions will be shown in SEMRush. While some keywords will be missing from the report, the tool focuses on showing you important keywords that users actually
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I’m a big fan of minimalist SEO. Once you have a basic grasp of technical SEO and have your site setup properly, 80-90% of your SEO results will come from creating comprehensive, valuable content. However, if I had to pick one SEO tactic that really makes sense, it would be link building. Backlinks tell Google
If we can agree that the ultimate purpose of marketing is to attract attention and generate interest, then combining SEO and content marketing is a no-brainer for smart brands and marketers. SEO is all about creating brand visibility – it ensures that customers can find your website. Engaging content is what will make them click
Marketing with intent: The combined power of SEO and content Read More »
SEO copywriting was certainly a legitimate service in the days when keyword stuffing and density were factors to consider in making webpages more visible in organic search. Nevertheless, great content remained the core of successful digital marketing campaigns over the years. You might think that the old approach to creating SEO articles is a thing of the past.
Keyword Research: The Ultimate Guide for SEO and Content Marketing Published 11/07/2016 by Jayson DeMers | 12 Comments Table of Contents + Introduction to Keyword Research+ Keyword Research for SEO+ Topic Research for Content Marketing+ Other Keyword Considerations+ Tools for Keyword Research When you search for information, you enter specific words and phrases
The Ultimate Guide for SEO and Content Marketing Read More »
101 Ways to Improve Your Website’s SEO Published 01/24/2017 by Jayson DeMers | 10 Comments Table of Contents + Domain optimization+ Global on-site optimization+ Page-level on-site optimization+ Link building+ Social media+ Correctional strategies When you’re looking for something—a good restaurant to eat at, the name of a good tax attorney, or just a
50 Reasons Your Landing Page Isn’t Working Published 02/07/2017 by Jayson DeMers | 3 Comments If you have a landing page set up and you’ve noticed that your conversion rate isn’t growing, or that your audience isn’t engaging with your content, it can be confusing and frustrating. This is especially the case because
