Search Marketing

Client in-housing, competition for talent top digital agency concerns

Channel: SEM, digital agencies, Digital Agency Survey 2019, Facebook, Google, Internet Marketing Industry, paid search, Search Marketing /

SAN JOSE —  Digital agencies have been on the leading edge of digital transformation for several years. They are not, however, immune to the challenges of adapting to changing technologies, advances in automation and evolving client capabilities and staff skill requirements that come with transformation. To better understand how digital agencies are evolving to meet […]

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MarTech Today Research: A marketer’s guide to enterprise SEO platforms

A-From SEL, Channel: SEO, Search Marketing, SEO, SEO -- Search Engine Optimization /

Enterprise SEO continues to grow more complex as the technology and algorithms powering search engines evolve.  Comprehensive enterprise SEO platforms offer multiple features to help teams manage and automate search optimization tactics, but the vetting and selection process can be overwhelming. A new report from MarTech Today Research looks at 18 enterprise SEO platforms, selected

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Ashley Friedlein’s marketing and digital trends for 2019 – Econsultancy

Advertising, Content, customer experience, data and analytics, ecommerce, Email and eCRM, Innovation and Trends, Mobile, Search Marketing, social, Strategy /

Every year I pick out the digital and marketing trends and developments which I believe will shape the industry and digital/marketing planning and thinking in the year ahead. In some previous years new digital marketing disciplines emerged e.g. search engine marketing, social media marketing, mobile marketing, content marketing, influencer marketing and others. I cannot see

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Despite holiday gains, the future of voice is uncertain – Econsultancy

Innovation and Trends, Search Marketing, smart speakers, voice search /

Voice emerged as one of the most important trends of 2018. Driven by the growing use of voice-enabled devices, such as Amazon and Google’s smart speakers, many companies have started exploring the ways voice will impact everything from search to online retail. But despite the possibility that voice could soon be near-ubiquitous, many questions remain

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What Amazon Advertising’s big 2018 advancements will mean for 2019

A-Post to Search Engine Land, Amazon, Amazon: Amazon Advertising, Channel: Retail, Search Marketing /

It’s easy to over hype things, but 2018 will be remembered as a momentous year for Amazon’s advertising business. It is estimated to now be the third-largest ad seller in the U.S. behind Google and Facebook with 4% market share (keep the over-hype in check). What will fuel further advertiser investment are the kinds of

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Econsultancy’s top 25 blog posts of 2018

Advertising, b2b, data and analytics, ecommerce, Search Marketing, social /

Not a dull year, was it? Well, perhaps a little, with the thorny and seemingly subjective issue of how to comply with the General Data Protection Regulation dominating debate until the spring. Beyond GDPR, there’s been Brexit, and Facebook’s misdemeanours (with a thread drawn through all three). And in the more enjoyable world of brand

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What do consumers’ local searches tell us about holiday foot traffic?

holiday marketing, holiday shopping, holiday trends, Search Marketing /

What kinds of local businesses do consumers search for directions to over the holiday period? Digital knowledge management platform Yext has conducted a search trends study with a difference. The company tracked and aggregated searches for directions to nearby businesses during the month of December to discover when and how consumers were searching for businesses

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What is Google Ads and how does it work?

CPC, CPM, Google, Google AdWords, paid search, PPC, Quality Score, Search Marketing, SEO /

If you’re new to the search marketing world or just want a plain-English description of certain phrases and tools in digital, then you’ve come to the right place. Here we’ll be looking at Google Ads (formerly known as Google AdWords): Google’s own advertising service which allows you to place search results for your website on

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The future of visual search: smart glasses, AR and retail opportunity

Augmented Reality, Search Marketing, Visual search /

What might search be like in 20 years’ time? This was the question I was called upon to contemplate for a recent Google Performance Firestarters event, ‘Twenty years on: The present and future of search’. Together with three other speakers, I was invited to give a presentation about the possibilities for the future of search,

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