Over the past few years, it’s become easier than ever to stream live videos online, from celebrity updates to special events. But it’s not always easy for people to determine which videos are live and know when to tune in. Today, we’re introducing new tools to help more people discover your livestreams in Search and […]
Introducing the Indexing API and structured data for livestreams Read More »
People come to Google seeking information about all kinds of questions. Frequently, the information they’re looking for is on sites where users ask and answer each other’s questions. Popular social news sites, expert forums, and help and support message boards are all examples of this pattern. A screenshot of an example search result for a
Rich Results expands for Question & Answer pages Read More »
So you have built a brand, large enough for it to be searched on Google? Now, how well are you ranking for all those branded queries? A few days ago Joy Hawkins posted a very insightful thread distinguishing between two important brand-driven search queries: Branded searches are searches for brands that you sell (even if it’s a part of
Branded search vs direct search: How to optimize for brand-driven queries Read More »
Looking for the best off-page SEO techniques? The strategies I’ll reveal in this guide have helped me and my clients reach over 4,000 daily organic search traffic, rank for highly competitive keywords, and grow our businesses income. Here’s how you can use them to do the same for your site. Let’s dive in! What Is
The Only 5 Off-Page SEO Techniques that Really Matter in 2018 Read More »
Google’s Panda and Penguin updates get quite a bit of press. In spite of this, it was really Hummingbird, released nearly five years ago, that turned search on its ear. It marked the beginning of Google’s efforts to parse intent. Through natural language processing, the update enabled Google to begin to understand user intent. This
5 Steps to Optimize Your Content For Voice Search Read More »
Google’s continued dominance as a search giant was evident in its third quarter earnings call, as it grew advertising revenue 18% year over year to $19.8 billion (Alphabet, as a total company, wasn’t too bad either, up 20% in total). Total paid clicks grew 33% year over year, while the cost per click dropped 11%.
Every business owner’s dream is to have consistent business growth. Unfortunately, this is easier said than done. In fact, 20% of small businesses fail in their first year and only 30% of businesses, make it past the 10-year mark. Therefore, SEO is a key component of inbound sales strategy, where new customers can come
SEO is not easy to master. It keeps evolving, with new specifics and techniques added almost daily. However, it is imperative to lay the foundations of good SEO by accomplishing time-tested tasks that both beginner and advanced SEOs usually follow in their daily routines. In part one of this series, the author explained the most
Laying the foundations of good SEO: the most important tasks (part 2) Read More »
There’s a seemingly intuitive – but in practice misguided – logic that continues to lead marketers astray when trying to optimize website content for SEO. Since search engines are designed to accept keywords as input and show search results that are most relevant to those terms, you might reason: “Why not cram those keywords into
Keyword stuffing is terrible for your SEO. Here’s what to do instead Read More »
Keyword research is a fundamental tactic that I have seen completely transform the overall marketing strategies of those who take it seriously. In fact, just about any marketing area begins with keyword research, be it competitive analysis, traffic growth, content planning, or PPC strategy. It has always been the foundation of online marketing and it still
