Halloween used to be a day for children to collect candy and dress up in costumes, but lately, it seems like adults have hijacked the holiday. More and more grownups are dressing up in costumes — a trend that is probably due in part to the popularization of nerd culture and events like Comic-Con. Hell, […]
Google shares top Halloween costumes of 2019 based on search Read More »
Google received a welcome victory in the European Union’s highest court in relation to the EU’s “right to be forgotten” rules. For the past five years, EU citizens have enjoyed the right to have search engines remove embarrassing or outdated information from their indexes. At the heart of the case was whether the right to
Google Scores Win In “Right to Be Forgotten” Case Read More »
The timing of this post is by no means “hot off the press”, but for those that missed the update, here it is. At the end of July, Google announced that in the coming weeks they’ll begin rolling out close variants for phrase match and broad match modified. This is right in line with last
Close Variants Dilute Match Types – What To Know Read More »
“To determine rankings on their platform, YouTube uses a metric called the View Velocity,” says HubSpot SEO expert Braden Becker. “The View Velocity metric measures the number of subscribers who watch your video right after it’s been published. The higher your videos view velocity the higher your videos will rank. YouTube also accounts for the
View Velocity Is The Secret To Ranking On YouTube Read More »
Dynamic search ads (DSAs) are a fantastic way to capture the “who would have thought” traffic. They catch unique searches, which can then lead to expansion opportunities. No matter where your account stands, DSAs help to fill in the gaps where your other search campaigns may be slacking. Today I’ll walk you through a summary
Are your once stellar content marketing results starting to decline? Even though you’ve followed “best practice” tactics. The same ones you used in the past. The ones based on best results to-date. Maybe you need to look outside of your organization to understand why. In the past 6 months, 3 factors have come together to
Seismic Content Marketing Shift: How These 3 Changes Will Make You Fail Read More »
Midwest Digital Marketing Day is an intentional event focused on creating a space for shared learnings and communication with our fellow PPC heroes in the heartland. We know that working in digital marketing in the Midwest means we’re spread out, and it’s harder to find meet-ups and swap ideas. This event is designed for connecting
Midwest Digital Marketing Day: Free Day of PPC Training On July 25th Read More »
Why won’t sharks attack lawyers? A professional courtesy. Ha! I’m just kidding. All the lawyers I know are wonderful people with big hearts, however, that doesn’t change the fact that they operate within a brutal vertical like personal injury law. For reference, personal injury law is a hyper-competitive space in all channels. In PPC, you’ll
Have them check out Hanapin’s new video series, Hero Academy! Hero Academy offers short, entry-level how-to training videos for marketers new to paid media at no cost. This is perfect for an employee that just started working at your digital marketing agency or is transitioning to a role working with paid channels. Current videos include: The basics of
Often times our task as digital marketers is to bring awareness to a new product or service our client has to offer. Questions then arise, like how should we build awareness or how can we capture existing searches? If the new product or service is already in the market with competitors, you might be in
