Search

A Look at How the Google Pigeon Update Affected Local Search Results

Business owners, marketers, and SEO specialists all become apprehensive whenever Google makes an announcement regarding changes or updates to its algorithm. So it was not surprising that many of them had mild panic attacks when Google Pigeon was rolled out in July 2014. But how did the Pigeon affect search engines three years down the …

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Google Chrome 63 Ramps Up Security with Site Isolation

Google’s campaign to convince more businesses to turn away from Microsoft’s Windows 10 Edge and onto its side has intensified with the release of Chrome 63. Google is confident that it’s new security feature, site isolation, will have more companies migrating to them. Better Security with Site Isolation Chrome’s new security feature will enable enterprise admins …

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Machine Learning and It’s Impact on Search

The terms machine learning (ML) and artificial intelligence (AI) have been cropping up more often when it comes to organic and paid search. Now a recent report by Acquisio has confirmed just how effective machine learning for search results. According to Acquisio, paid search accounts that have been optimised for machine learning have 71% higher …

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Gaining The Advantage With Competitor RLSA

November 22, 2017 As PPC managers, we are always looking for ideas and ways to beat the competition. One way we do this is through competitor campaigns, where we bid on a competitor brand name to show ads in front of users who were not directly looking for our brand. This can drive visitors to …

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Mozilla Launches Firefox Quantum, Poses Real Threat to Google Chrome

Mozilla has been quietly sitting on the sidelines for a while now, content to slowly work on improving Firefox. But the release of the Firefox Quantum shows that the company is now ready to join the big league once again and take on Google’s Chrome. Mozilla unveiled the new and improved version 57 of Firefox …

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Promotion Extensions: A Quick And Easy Boost For Ecommerce

November 15, 2017 Google’s new promotion extension is on its way to becoming one of the most effective ad extensions in an ecommerce PPC advertiser’s toolbox. It boasts a simple, quick setup and quality results. In fact, it has become the first thing I look at when new promotions roll in. While it may not …

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