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Best Content Distribution Platforms: How To Get Results

Do you use the best content distribution platforms to reach your audience? Or do you have a nagging feeling that you may have missed a key opportunity?  Don’t worry since content distribution isn’t a once and done tactic! Why?To reach the maximum potential audience, your content marketing requires consistent and on-going distribution. So you can […]

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5 Must Watch PPC Reporting Metrics For Small Businesses

What’s the end goal of any small business PPC campaign? Results. Results that show you that all the effort you’ve put into building, optimizing, curating, and monitoring your Pay per Click (PPC) ads matters and is paying off. Using valuable data in the form of performance metrics and reporting within Bing Ads and Google Ads

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Ads & Landing Pages That Have Perfected Post-Click Optimization

More than 96% of ad clicks don’t convert, and that’s largely in part because too many digital marketers don’t focus enough on post-click optimization. They focus primarily on pre-click strategies instead, which results in non-converting clicks. Dedicating more time to optimize the post-click experience can drastically change the outcome of your campaigns by turning ad

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Taking PPC Strategy from Average to Expert

While doing a Google search for lists of common characteristics in highly effective PPC specialists, I noticed there is one trait in particular that often gets overlooked, which should be considered foundational. This is curiosity for human behavior. While your campaigns should be proactive, decisive, and organized, remember that data comes from real interactions and

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