SearchEngineWatch

The Page Speed update: what SEOs need to know

Page speed has been a ranking factor for desktop searches since April 2010, but it was never officially a ranking factor for mobile searches (despite what we’ve all suspected for a long time). Not until July 2018, that is, when Google rolled out the Speed Update. Google’s pushing for a faster mobile experience The Speed …

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Search trends 2018: what can marketers learn?

Google’s continued dominance as a search giant was evident in its third quarter earnings call, as it grew advertising revenue 18% year over year to $19.8 billion (Alphabet, as a total company, wasn’t too bad either, up 20% in total). Total paid clicks grew 33% year over year, while the cost per click dropped 11%. …

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How to invest in your SEO for the highest ROI

  Every business owner’s dream is to have consistent business growth. Unfortunately,  this is easier said than done. In fact, 20% of small businesses fail in their first year and only 30% of businesses, make it past the 10-year mark. Therefore, SEO is a key component of inbound sales strategy, where new customers can come …

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How to safely change themes on your WordPress site

WordPress is one of the most used content management systems out there. The one thing that makes WordPress so accessible is its ecosystem, including the themes and plugins available. As a user, you’ll find hundreds of free and paid themes. Ease of use also makes WordPress an excellent choice for building a blog or business …

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Laying the foundations of good SEO: the most important tasks (part 2)

SEO is not easy to master. It keeps evolving, with new specifics and techniques added almost daily. However, it is imperative to lay the foundations of good SEO by accomplishing time-tested tasks that both beginner and advanced SEOs usually follow in their daily routines. In part one of this series, the author explained the most …

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Google’s speed update now applies for all users – how does it affect you?

As part of an ongoing user experience crusade that has also included the introduction of AMP, Google has now rolled out its speed update to all users. Improving the speed of your website is something that you should invest in regardless of SEO – Google’s own data shows that a 3 seconds load time increases …

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Keyword stuffing is terrible for your SEO. Here’s what to do instead

There’s a seemingly intuitive – but in practice misguided – logic that continues to lead marketers astray when trying to optimize website content for SEO. Since search engines are designed to accept keywords as input and show search results that are most relevant to those terms, you might reason: “Why not cram those keywords into …

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How to organize your keyword lists

Keyword research is a fundamental tactic that I have seen completely transform the overall marketing strategies of those who take it seriously. In fact, just about any marketing area begins with keyword research, be it competitive analysis, traffic growth, content planning, or PPC strategy. It has always been the foundation of online marketing and it still …

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Video and search: YouTube, Google, the alternatives and the future

When it comes to being visible online, video content is increasingly proving its worth as a way to grab attention and – crucially – to engage meaningfully with internet users. Currently, one third of all time spent online is accounted for by watching video and it is predicted that 80% of all internet traffic will …

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Rise in voice search for local businesses brings new opportunities and challenges

2018 has already been a big year for voice search and virtual assistants, with Alexa making its way into hotel rooms and Google Home racing ahead in sales. However, recent developments from Google suggest that what started off as a neat way to order milk, play music, and switch the lights on has become something …

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Laying the foundations of good SEO: the most important tasks (part 1)

Nobody ever said SEO was easy. It not only requires a myriad of different methods that evolve over time and follow no particular pattern, but is also impacted by ever-changing search engine policies. Yet SEO is actually quite methodical. While you will need to mix and combine multiple on-page, off-page, local and other factors to …

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How to transfer insights from search to social campaigns

When running paid campaigns on both search and social, it’s imperative to take all learnings from each channel and apply them to the other. This allows you to take an holistic view of your marketing efforts and optimize each channel with insights you wouldn’t get by keeping things in silos. Search is all about capturing …

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