Segment

7 Segmentation Mistakes that Will Cost Your Business Money

January 24, 2018 A/B testing, age, Analytics, audit, benefits of segmentation, business goals, Content Marketing Institute, customers, data, Ellen DeGeneres, Engagement, Facebook, gender, Instagram, key demographics, LinkedIn, marketers, marketing segmentation, Marketing Strategy, metrics, Product, purchase, Segment, Segmentation Mistakes, segmentation strategy, SEO BLOG, service, SMB, Snapchat, Social Media, Sprout Social, target audience, twitter 0 Comments

Segmentation is a great way to improve the effectiveness of your marketing strategy. Not only does it allow you to identify different types of customers that your business can target,…

The Perfect Recipe for Writing a Sales Email

July 11, 2017 call to action, Email Marketing, headline, sales email, Segment, SEO BLOG, Testimonials 0 Comments

Email is your most powerful digital tool for sales. Wait, really? Yes! According to the Direct Marketing Association, sixty six percent of consumers have made a purchase as a result of…

7 Simple Steps to Get Started with Segmentation

June 24, 2017 Content Ideas, contextual email marketing, Email Marketing, Engagement, personalization, Segment, segmentation, SEO BLOG 0 Comments

Email segmentation makes it easy to sort and filter subscribers into relevant groups and send them content they care about. In fact, it’s key if you’re aiming to improve your open…

5 Tips for Building Effective Automated Emails

June 23, 2017 automated emails, campaigns, Email Marketing, Segment, SEO BLOG, welcome campaign 0 Comments

Meet your new superpower: the power to be everywhere. With automated email campaigns, you can deliver a targeted sequence of emails to be sent automatically on a schedule of your…

How to Set Up a High-Converting Facebook Retargeting Campaign

June 23, 2017 Add to Cart, BigCommerce, boost sales, campaign audience, cart abandonment, checkout page, Chrome, conversion goal, conversion rates, conversions, create an ad, customers, Digital Marketing, e-commerce retailers, effective retargeting campaign, Facebook Pixel, Facebook PixelHelper, Facebook Retargeting Campaign, Google Tag Manager, high-converting, magento, news feed, online shoppers, products, Purchase Complete, retargeting, Segment, SEO BLOG, shopify, target audience, thank you page, track visitors, traffic, traffic goal, URL parameters, Wix, WooCommerce 0 Comments

Studies show that 72% of online shoppers will abandon their cart before making a purchase. However, 26% of them will return to complete their purchase later – if they are retargeted….