Segment

A Step-by-Step Guide (With Templates)

NOW WITH MORE! This post has been updated for 2019 with much more info to help you easily create your Facebook Retargeting Campaign! Are you splashing the cash on advertising campaigns, only to suffer with a low ROI? It’s not sustainable (nor sensible) to continue spending money on poorly performing campaigns. Facebook advertising is changing …

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7 Segmentation Mistakes that Will Cost Your Business Money

Segmentation is a great way to improve the effectiveness of your marketing strategy. Not only does it allow you to identify different types of customers that your business can target, it enables you to understand them better and divide your market into more manageable subgroups of people. This allows you to come up with highly …

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The Perfect Recipe for Writing a Sales Email

Email is your most powerful digital tool for sales. Wait, really? Yes! According to the Direct Marketing Association, sixty six percent of consumers have made a purchase as a result of an email they received from a brand. And that beats out sales from social and direct mail, making email your most effective promotional tool. This …

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6TipsBuildingAutomatedSocial

5 Tips for Building Effective Automated Emails

Meet your new superpower: the power to be everywhere. With automated email campaigns, you can deliver a targeted sequence of emails to be sent automatically on a schedule of your choosing – which makes it possible to build relationships with subscribers no matter where you are! You can keep your readers engaged by delivering targeted automated campaigns, like …

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SG How to Set Up a High Converting Facebook Retargeting Campaign

How to Set Up a High-Converting Facebook Retargeting Campaign

Studies show that 72% of online shoppers will abandon their cart before making a purchase. However, 26% of them will return to complete their purchase later – if they are retargeted. That means that setting up good retargeting campaigns can recover nearly 1 in 4 of every lost sale due to cart abandonment. For most sellers, …

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