If you’re like 55% of marketers, you have seen a significant decrease in your Facebook page’s engagement since they changed the algorithm to encourage “more meaningful social interactions with family and friends.” While social media platforms are, of course, an important way to connect with your audience, it’s increasingly become clear that doing so means […]
How Email Can Make Up For Declining Organic Facebook Reach Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! John Foreman is the chief data scientist for MailChimp. John has performed analytics work for some of the world’s largest brands, including Coke, Royal Caribbean, and Intercontinental Hotels. I invited John to Marketing Smarts to talk about his book, Data
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Tom Webster is vice-president of strategy for Edison Research, a custom market research company best known as the sole providers of exit polling data during US elections for all the major news networks. He also hosts the Marketing Companion podcast
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Andrew (AKA Drew) Davis, marketing speaker, bestselling author, and founder of Tippingpoint Labs. He wrote the book Brandscaping: Unleashing the Power of Partnerships, and donates some of his time on a daily basis to nonprofits and others who need marketing
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Jon Miller is CEO and co-founder of Engagio, a company that offers account-based marketing for businesses. He’s also a co-founder of marketing automation company Marketo. I invited Jon to Marketing Smarts to talk about account-based marketing (“ABM”) and how it
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! How many times have you seen a retargeting ad enticing you to buy a product you’ve already purchased? Or received an invitation to apply for a credit card you already have? These kinds of misses undermine your audience’s trust in
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! At this point businesses can (and do) measure practically anything, but which measurements really matter? How should you structure your company’s database? Which sources should you mine for valuable data? And how often do you need to cull that data
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Nurturing leads with relevant content can be a tall order in some industries. Depending on how narrow a niche your company serves, finding quality content to curate can prove challenging. Marketers in broader industries face a different, but related problem:
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “Seasoned” marketers will be familiar with the traditional ad buying process (RFPs, negotiation, manual insertion orders, etc.). But the rise of technology has changed the way brands buy ads. “Programmatic” ad buying involves using software to purchase digital advertising, and
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! When a marketing director stands up to report at the executive meeting, there can be some eye rolling. Executives tend not to geek out over things like retweets and Instagram likes. Even total reach, site traffic, click-through rates, and leads
