SEM PPC

5 Enlightened Ways To Use Google Trends for Keyword Research

Keyword research tools are useful — until they don’t have enough data for your keywords. You need to select phrases worth targeting. Sure, search engines understand concepts that are semantically connected and don’t just match keywords anymore. But when you write a webpage or design an ad, you still need to know which words to …

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What Is SEM? Does SEM Include SEO?

For a term that’s been around since 2001, there are still a great many people asking “what is SEM?” It would seem that this should be an easy question to answer. After all, SEM has had nearly two decades to settle its definition. And yet, the question is still asked. The term search engine marketing …

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Calendar of 250+ Events Around the World, Updated for 2018

Digital marketing conferences are held all over the world, from Los Angeles to Beijing and everywhere in between. Thousands of SEOs, SEMs, content marketers, social media strategists and business owners attend marketing events for the whirlwind of information, education and networking. Where else but a digital marketing conference can you learn from the likes of …

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