SEO BLOG

Inbox Expo: How Philips Went from Inbox Zero to Email Hero - Validity

Inbox Expo: How Philips Went from Inbox Zero to Email Hero – Validity

Validity proudly sponsored this year’s fully virtual Inbox Expo event. The four-day conference was packed with quality content from industry experts, including a fantastic session with Charlie Wijen, Digital and CRM Specialist at Philips, and Guy Hanson, VP of Customer Engagement at Validity. If you missed out, here are some highlights from the session. Consumers …

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What Are AdChoices and How Do They Affect Your PPC?

What Are AdChoices and How Do They Affect Your PPC?

Data is a godsend for marketers, helping us serve our audience with better, more relevant ads. However, regardless of what we might think, consumers aren’t always fans of data-targeted advertising. According to the Pew Research Center, four in five Americans say the benefits they see from data collection are outweighed by the potential risks, while …

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2021 Pay Analysis: How We’ve Lowered Our Gender Pay Gap From 15% to 5.5%

2021 Pay Analysis: How We’ve Lowered Our Gender Pay Gap From 15% to 5.5%

Buffer has been built on the belief that transparency builds trust, holds us accountable, and can push our industry forward. Our salaries have been transparent since 2013, and for the fifth year in a row, we’re sharing our transparent pay analysis. In this report, we share the difference between what men and women earn at …

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