By Kelly Forst March 17, 2021 Data is a powerful tool, but finding it can be a pain. So we did the work for you. How do you know if you’re doing the right things to market and grow your business? Answer: reference digital marketing stats to inform your own strategy. But, it can be …
Digital Marketing Stats to Inform Your Strategy in 2021 | AWeber Read More »
Validity proudly sponsored this year’s fully virtual Inbox Expo event. The four-day conference was packed with quality content from industry experts, including a fantastic session with Charlie Wijen, Digital and CRM Specialist at Philips, and Guy Hanson, VP of Customer Engagement at Validity. If you missed out, here are some highlights from the session. Consumers …
Inbox Expo: How Philips Went from Inbox Zero to Email Hero – Validity Read More »
The fact that you’re reading this article means that you’re currently using Mailchimp, but it doesn’t fit your needs.
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Picture this: After a long day at work, you are finally on your way home. A traffic light turns red on the road, so you have to wait for your time to pass. You decide to change the radio station while you wait… and BAM! Your car gets hit by a distracted driver. You feel …
Should I Hire a Lawyer for a Minor Car Accident? Read More »
By Jessica Snavely March 26, 2021 People trust those who share their secret to success. Make your landing page shareable to grow your audience and become the go-to expert in your industry. Do you have an envy-worthy landing page design others love? Want to share it with other small businesses to help them get up …
Landing Page Duplication: Share Success With Your Audience | AWeber Read More »
Hello r/marketing, Introducing the LFM Book Club! Vote for your book choice by March 5th. We’ll meet later in the month to review and discuss. Who’s the book club for? Anyone interested in marketing books and learning more about the industry. It’s an opportunity for both newcomers and seasoned veterans to read something new and …
Data is a godsend for marketers, helping us serve our audience with better, more relevant ads. However, regardless of what we might think, consumers aren’t always fans of data-targeted advertising. According to the Pew Research Center, four in five Americans say the benefits they see from data collection are outweighed by the potential risks, while …
What Are AdChoices and How Do They Affect Your PPC? Read More »
Under the rallying cry of getting Big Tech to “pay its fair share,” Maryland has imposed a tax on digital advertising revenues within the state. Critics, in a legal filing, say the tax may also reach revenues earned outside the state — and unlawfully so. The tax came into law last month after the Maryland …
Maryland’s digital ad tax may be a constitutional overreach Read More »
Buffer has been built on the belief that transparency builds trust, holds us accountable, and can push our industry forward. Our salaries have been transparent since 2013, and for the fifth year in a row, we’re sharing our transparent pay analysis. In this report, we share the difference between what men and women earn at …
2021 Pay Analysis: How We’ve Lowered Our Gender Pay Gap From 15% to 5.5% Read More »
