Social media mistakes happen — but they don’t have to. Setting up an efficient social media approval workflow decreases the risk of publishing errors. And the risk of sending out content that is off-brand or low-quality also decreases. Maybe it’s happened to you. You notice a spelling mistake after you’ve sent a Tweet. Or you’re …
How to Design an Efficient Social Media Approval Workflow Read More »
For the past few years, we’ve been on a journey to make sure our Buffer swag – the branded merchandise that goes out to teammates, customers and the world – reflects our Buffer values. Branded merchandise has a vast footprint on the environment — in terms of production, shipping, employment practices, and distribution — so …
Sustainable Swag: Aligning Our Values with Our Merchandise Read More »
When it comes to personalized, targeted email marketing, product recommendation emails are generally at the top of the priority list — and for good reason. For consumers, product recommendation emails are a way to get a curated list of items they may find useful based on their individual needs and preferences. And for eCommerce marketers, …
With so many digital channels available to marketers today, businesses have a variety of platforms through which they can reach prospects. Search engine marketing and social media networks are valuable tools, but email marketing remains the most effective way to generate leads and revenue. In fact, more than 70% of consumers prefer email communication as …
8 Email Optimization Strategies Used by Well-Known Businesses Read More »
As an always-evolving company, Buffer has shared a lot of our successes and failures along the way — and we view each of these ups and downs as chances to learn and grow. One area we’ve experimented with deeply in the past year has been onboarding – how we bring new teammates on board. In …
The Evolution of Onboarding at Buffer: How We Welcome New Teammates Read More »
YouTube engagement is crucial to your channel’s success. When you do it right, you build an authentic relationship with your viewers and community at large. They’ll know that they can rely on you for great content that informs and delights them—and they’ll reward you for it by returning and converting. When you do it wrong, …
5 Simple and Effective Ways to Increase YouTube Engagement Read More »
This is a guest post from Mark Spera at Growth Marketing Pro. While we used to drop business cards in fishbowls, the internet has ushered in a new era of lead capture. Email marketing is the gold standard in customer communication in 2020. According to McKinsey, email is 40 times more effective than social media …
Collect More Emails in 2020 With These 5 Methods Read More »
In this episode of Delivering, host Jason Rodriguez chats with one of his friends about how they use email, think about common email marketing practices, and how email marketers can make their campaigns more valuable for everyday subscribers. Delivering is brought to you by Litmus. Litmus is the only platform that helps you send email with …
Delivering Episode 22: Friends on Email With Rachel Black – Litmus Read More »
Your emails may go undelivered if you use a freebie address from Yahoo!, Hotmail, AOL, Gmail, or MSN. Here’s what to use instead By Justin Premick June 23, 2020 Want your emails to land in subscribers’ inboxes instead of their spam folders? Then don’t send your messages from a Yahoo!, Gmail, AOL, Hotmail, MSN, Outlook, …
Why You Shouldn’t Use a Freebie Address to Send Emails Read More »
It’s not just polite. Sending new subscribers to a ‘thank you’ page is a great opportunity to drive more sales. By Kelly Forst June 23, 2020 Congratulations — a new subscriber joined your list! Now it’s time to start sending them valuable free content and begin building trusting relationships over email — right? Yes, but …
Why You Need a ‘Thank You’ Page | Email Marketing Tips Read More »
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I wish I could tell you that I have always been an environmental warrior. But my story is a more common one. I’ve always done my best to care for the environment. I cycle, walk or take public transport as much as I can. I use my refillable water bottle and tote bags to avoid …
Is Remote Work Greener? We Calculated Buffer’s Carbon Footprint to Find Out Read More »
