If you can measure it, you can improve it – Peter Drucker Tracking your lead generation campaigns allows you to get more info about the effectiveness of your campaigns. When you know which campaign performs well, you can improve your lead generation tactics and get more qualified leads. In this post, I will show you […]
5 Tips to Get More Accurate Data and Improve Your Lead Generation Read More »
Video can play an important role in accelerating the journey from prospect to customer, and by now you probably know that video can be much more than just a top-of-funnel asset, more than a brand awareness tool. These days, consumers are craving video content more than any other type. But when it comes to creating a
12 Perfect Video Types for the B2B Customer Lifecycle [Infographic] Read More »
Search engine optimization (SEO) is constantly changing, and all-too-often an entire industry is reacting to any hint from Google about changes to its search algorithm or the best practices it should be implementing. We handle the technical side of SEO more than the content or marketing, so we focus a lot on the fundamentals of
The relationship between sales and marketing has always gotten a bad rap. After all, both teams share the same ultimate goal, which is driving revenue. The problem is they use different yardsticks to measure their success along the way. Sales has specific quotas for deals closed and dollars earned. Marketers, on the other hand, use
3 Reasons a CRM Just Became a Must-have for SMB Sales and Marketing Read More »
Influencer marketing is about quality, not quantity. You could have a campaign involving 50 influencers, each of them reaching millions of people every day – and see zero results from it. Now that it’s become such a popular marketing tactic, sloppy or poorly targeted influencer campaigns won’t cut it anymore. You need to make sure
5 Qualities of Relevant Influencers for Marketing Outreach Read More »
Arcaion / Pixabay When you pick up your resume, one of the first things you should notice is how it looks. Your eyes catches the document as a whole, not necessarily the actual text (though words in larger font do stand out). If your resume doesn’t look as polished and professional as you’d like, or
I encounter a lot of business owners who lament the mistakes they’ve made and what these mistakes have cost them. I tend to take a different approach, and having made many mistakes over the years, that’s pretty handy. The reality is that there really is no definitive guide when it comes to doing business. We
We Need to Learn to Celebrate Our Business Mistakes Read More »
Technology is upending many traditional financial practices. Dwolla, for example, provides an API to facilitate easy ACH payments. Fintech is the practice of applying technology to the financial services sector. Traditional financial institutions utilize it mainly to manage accounting and other back-office services. More recently, thanks to advances by startups, fintech applications are altering established
Social Media Essentials: Find out how you can start booking tweets, watching official Snapchat stories and why you will need to dig out your CV with Facebook Snapchat tests official stories Snapchat is stepping up its games again by testing a dedicated section of Official Stories from verified accounts. Mashable reported that they are testing a
Snapchat official stories, Facebook CV’s and tbh the app Read More »
Among the Fizzle team, I’m known as the skeptic. I like to think I have a finely tuned bullshit meter. If an idea lacks in evidence, I’ll usually either question it, ignore it, or ridicule it, depending on my mood. Chase and Steph fall somewhere on the other end of the spectrum. Over the years
