SEO BLOG

Attributing Your Brand’s PPC Success Accurately Across Platforms

June 25, 2017 Attribution is a major component to your marketing strategy, so we want to make sure you’re optimizing it to fit your brand’s needs. Attribution doesn’t follow a one-size-fits-all model – there are different methods you should be using when it comes to search, display, or social, and we have the experts to …

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Multichannel retail example case study

Case study: Creating a digital strategy for a multichannel retailer

Sajjad Bhojani, Head of Multi Channel Marketing and Developments outlines the Dunelm process for digital strategy creation Our recent research on managing online channels shows that many businesses still don’t have a digital strategy, although a good proportion now do. Our templates and guides give ideas on how to structure digital plans, but there is …

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