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To Prevent Software Failures Use Automated Testing 100x100

To Prevent Software Failures, Use Automated Testing

The larger your ecommerce store grows, the more complex the software behind it becomes. Even if you outsource your store development or use a hosted platform, this complexity will affect you. One symptom of a complex platform is errors and broken features. These could indicate a problem in how your store is built — a software manufacturing …

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landing page

50 Reasons Your Landing Page Isn’t Working

50 Reasons Your Landing Page Isn’t Working Published 02/07/2017 by Jayson DeMers | 3 Comments If you have a landing page set up and you’ve noticed that your conversion rate isn’t growing, or that your audience isn’t engaging with your content, it can be confusing and frustrating. This is especially the case because …

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How to Stop Wasting Time on the Wrong Content

Have you ever spent weeks or even months crafting a perfect piece of content that generated almost no response from your audience? You expected trumpets and confetti, praise-filled emails, maybe even a raise. Instead, you got crickets. While you might accept these disheartening flops as the cost of doing content marketing, they represent an enormous …

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What Marketing and Ad Executives Think About Salary Transparency

Most marketing and advertising executives (82%) say their organization does not publicize employees’ compensation, according to recent research from The Creative Group. The report was based on data from a survey of 200 marketing executives randomly selected from companies with 100 or more employees, and 200 advertising executives randomly selected from agencies with 20 or …

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3 Situations When Built-In Social Listening Tools Won’t Work

Sometimes, having everything built-in is awesome. Like a recliner…it’s a chair with an ottoman built-in – how convenient! I can fully relax. And if there was a mini-fridge too? Oh, man… Or those DVD players built-in to family cars. They keep kids (or adults) quiet and occupied on a long car rides. A necessity! But …

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