Writing a good article is not enough for search visibility and good user engagement. What really matters is how well you structure it in order to optimize it well and give clear answers to users’ questions. Here are four factors to consider when creating effectively structured content, and tools to use for each. 1. How […]
Four tools to better structure your article for SEO and usability Read More »
We’re in a time when writers carry a heavy responsibility. They produce the fuel — SEO-ready content — that marketing engines need to drive sales forward. That’s because content marketing requires a LOT of content. In fact, 72% of marketers surveyed said relevant content creation is the most effective SEO tactic. It makes sense, then,
Are Writers Expected to Do SEO? New WordPress SEO Tools to Support Content Writers Read More »
It’ll be 10 years ago this January that I first walked through the doors at Bruce Clay, Inc. and entered digital marketing. I was fresh out of journalism school, which I’d studied because I wanted to write truth to the world. By making information publicly available, I thought I could contribute to the greater good.
Make Content Your #1 SEO Strategy Initiative in 2018 Read More »
There’s good content. And, then there’s high-quality content, the stuff that rises in the search engine results pages, oozing those attractive and useful characteristics both consumers and search engines value. In my experience as an SEO copywriter (going on 10 years now), I’ve learned that there are several SEO content writing tips that make your
Guide to Leveraging Industry Experts to Craft High-Quality SEO Content Read More »
It struck me the other day, while I was reviewing a client project with one of our SEO analysts, that the old problem of thin content is still an insidious revenue killer for many websites. Or put another way, until you have content worth ranking, do not be surprised if you don’t rank well. By
Why Thin Content Still Ranks as a Top SEO Issue to Solve – Bruce Clay Read More »
