SEO: Keyword Research

4 concrete ways to use images to build links

“Create visual content and the links will follow” is a nice sentiment, but in reality, it’s a prerequisite, not a guarantee of the fulfillment of a promise. If you want to use images to earn inbound links, you need a concrete plan with some specific actionable goals. Here are four ways you can use images …

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An easy way to see if Google thinks your webpages are keyword relevant

We all want to rank well, but there are times when it seems nearly impossible to do so. There can be many causes for rankings shortfalls, and as I pointed out recently, sometimes it seems Google is just not interested in ranking businesses like yours for a target query. That can be frustrating for anyone …

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What people get wrong about keyword cannibalization

I loathe the term “keyword cannibalization.” The term reminds me of the arguments around one keyword per page. News flash — Pages rank for multiple keywords. According to a study by Ahrefs last year, the average page ranking number one also ranked for about 1,000 other relevant keywords. If your content is relevant enough, you …

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