In 2018, there’s still some confusion about which redirect is best to use for search engine optimization (SEO). There are many articles in the search marketing industry on the topic of 301 and 302 redirects, and many suggest that a 302 redirect will not pass PageRank and that 301 redirects are best for SEO. Is …
Whether it is a website rebranding, a consolidation of different web properties or an HTTP to HTTPs migration, when you are implementing a structural web change, it is critical to monitor the crawling, indexing, rankings, traffic and organic search conversions on both the old and new web locations. Careful tracking will enable you to fix …
A new website should be an opportunity to improve SEO, conversion rates and digital marketing as a whole. Unfortunately, it can also be an invitation for disaster — if the right steps aren’t taken to ensure a smooth transition from old website to new, you can damage the SEO equity your site has worked hard …
Few things can destroy a brand’s performance in the search results faster than a poorly implemented site migration. Changing your domain name or implementing HTTPS can be a great business move, but if you fail to consider how search engines will react to this move, you are almost certain to take a major hit in …
A site migration SEO checklist: Don’t lose traffic Read More »
Most SEOs have heard by now that moving web pages with forms to HTTPS is necessary to avoid being shown as “not secure” in Chrome 62. Moving to HTTPS is a good step to take for a number of reasons, but there is also an unique SEO opportunity which is often overlooked — an opportunity …
Moving to HTTPS? Don’t miss this unique opportunity! Read More »
Being a technical SEO, I love digging into any weird problems where things don’t seem to work as expected. Canonical tags seem easy enough, but these tags cause all sorts of interesting issues — and some minor fixes can lead to big wins. Almost every major website will have some kinds of issues with their …
