AdWords Editor 12.3 is out with more robust filtering, search query reports & more – Search Engine Land Thanks to Our Sponsor Source link
AdWords Editor 12.3 is out with more robust filtering, search query reports & more Read More »
Is your SEO/SEM software tool or agency worthy of a Search Engine Land Award? – Search Engine Land Thanks to Our Sponsor Source link
Is your SEO/SEM software tool or agency worthy of a Search Engine Land Award? Read More »
All About the GDPR – Search Engine Land Thanks to Our Sponsor Source link
Google appears to be rolling out an overhaul of AdWords Keyword Planner in the new AdWords interface. The workflows in the new Keywords Planner are much more streamlined than the current/old version, and it uses Google’s Material Design, matching the new AdWords interface. The best indication of this new approach is immediately apparent from the
AdWords Keyword Planner update appears to be rolling out in the new interface Read More »
Bing Ads has announced the ability to use Labels in Editor for Dynamic Search Ads, following the recent rollout of DSAs in October. Labels allow advertisers to organize information in a way that is easier for them to filter and create rules around. Users can use methods such as labeling “Evergreen” vs. “Sale” ads and
Labels now available in Bing Ads Editor for Dynamic Search Ads Read More »
We haven’t heard much about development on the AdWords app lately, but there’s a new update out today that makes the app more useful. Advertisers can now add, edit and remove keywords from their campaigns using the AdWords app. To add a keyword, simply click the new round blue “plus” button that appears in the
Google adds keyword functionality to the AdWords app Read More »
Google is adding new filters to its trends data, making it possible to see search trends beyond web search. Now, you can find real-time search trends on specific search terms within YouTube, News and Image searches, along with Google Shopping. “We’re opening up more data to show what people in the world are looking for,
Acquisio, which provides SEM campaign management tools for enterprises and small businesses, was acquired by Web.com. Web.com has many thousands of small business customers, who buy web hosting and a range of digital marketing services, including search, social and e-commerce. The terms of the transaction, announced Wednesday, were not disclosed. Montreal-based Acquisio has invested heavily
Web.com buys Acquisio for machine learning, PPC management capabilities Read More »
Google Tag Manager has added a native scroll depth trigger tool to report scroll-tracking data in Google Analytics. According to Simo Ahava’s blog post on the new feature, the native scroll depth trigger includes basic options that allow users to track both vertical and horizontal scrolling. Site owners can track scrolling activity on all or
Google Tag Manager now has a native scroll depth tracking plugin Read More »
Google is laying the groundwork for turning the love-hate relationship many publishers have with the company into a love-love relationship. In an event for publishers hosted at the Google offices in Chicago Tuesday, executives laid out several new initiatives aimed at extending a helping hand to publishers across multiple aspects of their businesses. “This is
Google test surfaces user data for publishers as part of new Insights Engine Project Read More »
