In every competitive niche, you’ll find sites that do not play by or bend Google’s Webmaster Guidelines. If that’s how a direct competitor is getting ahead in the game, you can submit a spam report to Google to alert them to the violation. Here’s how to get Google’s attention with it. Make it actionable Spam …
Search Engine Land columnist Kevin Lee recently wrote a post about the prevalence of fake reviews, how they are damaging consumer trust and why it’s a bad move with permanent repercussions to attempt to use them yourself. The reason for this growing problem is that online reviews have tremendous influence over the purchasing decisions of …
How independent reviews influence Google’s trust in your brand Read More »
Last year, I wrote a piece addressed to SEO companies showing how much they were spamming Google Maps and giving the industry a bad reputation. If I worked at Google, this type of stuff would make me hate SEO companies and have no desire to help them. Lately, I’ve been seeing this same level of spam …
Law firms spamming Google My Business: Don’t trust them! Read More »
You may have heard about private blog networks (PBNs) before, but you may not be sure what they are or why they are used. A PBN is a network of websites used to build links (and therefore pass authority) to a single website for the purpose of manipulating search engine rankings. This scheme is similar to …
