SEO Strategy

Should You Outsource Blogging? The Pros and Cons of Hiring Content Writers

blog writing, Blogging, Content marketing, Outsource Blogging, SEO copywriting, SEO Strategy /

Have you ever considered outsourcing your blogging by hiring content writers? Depending on what blogging strategy you’re currently using, this could sound like a godsend. The basic idea is simple; you’ll hire a writer or team of writers to take over writing and publishing articles for your blog (or for outsourcing your off-site link building). […]

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Global sports sponsorship and Instagram’s shoppable content testing – News Roundup

Ecommerce strategy, SEO Strategy, Social media marketing /

Global sports sponsorship grows as eyes turn to women’s games, Instagram tests shoppable content feature for influencers, American and Aussie most-trusted brands are recognized, Google Keyword Planner updates and a turbulent week for Google shareholders This week, we take a look at how the global sports sponsorship industry is forecast to grow significantly, with female

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SEO writing guide: From keyword to content brief

AnswerThePublic, Content, Content marketing, Content Strategy, Google SERP, keyword research, KeywordTool, SEMrush, SEO, SEO Strategy, Ubersuggest /

If content is queen, and the critical role SEO plays a role of bridging the two to drive growth, then there’s no question as to whether or not keyword research is important. However, connecting the dots to create content that ranks well can be difficult. What makes it so difficult? How do you go from

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Five top tips for integrating SEO into a web design and build project

SEO Strategy, Site migration SEO /

SEO needs to be considered as an integral part of a web design project, not as an afterthought SEO can play a crucial part in achieving the perfect digital marketing mix for your business and any brand that takes its digital strategy seriously will no doubt already have a robust plan in place to maximise

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5 common SEO mistakes you need to fix [Infographic]

Search Engine Optimisation (SEO), SEO Strategy /

As a long-term marketing strategy, SEO can help drive organic traffic and steadily boost your site’s ranking in the SERPs As an internet marketing technique, search engine optimization plays an important role in the growth of your online business. Not only does it help search engine robots to accurately index your web pages, but it

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SEO essentials for e-commerce sites

Ecommerce strategy, Search Engine Optimisation (SEO), SEO Strategy /

Five top tips and best practices to follow to ensure your e-commerce site gets the best results The world of e-commerce is an incredibly competitive space. Although the e-commerce and online retail sector is booming, new entrants and established players continue to raise the stakes by providing consumers with more choice, improved usability and new

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Intent-based SEO strategy for e-commerce

chatbots, Content marketing, Search Engine Optimisation (SEO), SEO Strategy, Using infographics for marketing, video advertising, voice search /

Nearly 43% of all e-commerce traffic is organic, while just 26% of traffic comes from ads “We don’t need SEO. We use Adwords. It works better for us.” I’ve heard this phrase countless times over in the e-commerce space, but it couldn’t be further from the truth. Nearly 43% of all e-commerce traffic is organic,

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Understanding Google’s evolving SERPs in 2018 & beyond

Search, search engine optimisation, SEO Strategy /

How to optimize your content for Google’s ever-changing search results Google’s search results are constantly being updated. With new features being tested and added on a regular basis, it can be hard to keep up with the rate of change. In order to gain as much visibility as possible on Google for your business or

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Why a well-crafted SEO strategy is imperative for the holidays

Content, content planning, holiday season, Holidays, keyword planning, keyword SEO, Local SEO, SEO, SEO Strategy /

Whether your business is in the B2B space or consumer goods, the holiday season presents ­­some unique SEO opportunities to capitalize on, and important pitfalls to avoid. Ecommerce, brick and mortar retail stores, and even B2B businesses can experience unique opportunities by being visible in search at a time when people are actively shopping, researching,

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