Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages. But you could be the best writer and still not attract qualified readers (or worse, any at all). The importance of an effective, attractive headline cannot be overstated. Think of your audiences as […]
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Ninety-six percent of employers say continuing education improves job performance, according to a 2016 study by Evollution. From “Lifelong Education and Labor Market Needs“ That’s what George Niver, CTO of Destination Commerce Corporation, believes, or came to find sometime between his first attendance at Bruce Clay SEO Training in 2005 and his eighth time taking the
Content marketing lies at the intersection of art and technology, so it’s only logical that artificial intelligence comes into play. AI plays a big role in search and it can be useful in creating content, too. While it’s not known exactly how the Google algorithm works, researchers and marketers have conducted experiments that make a
The Internet is constantly evolving. First there were just massive mainframes that were the size of a building. Then, in the 1980s those mainframes began talking to each other. In the early 1990s, Tim Berners Lee built the first web browser, and the Internet as we know it was born. Add public Internet Service
One of the most important aspects of running a prosperous business is marketing your products or services. Without publicizing your business’s specialties, you won’t be able to acquire new customers. Still, even though marketing your business is paramount, you should be careful that you aren’t overspending on marketing costs. If you’re devoting a large amount
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Also, don’t forget to align your headline copy and your CTA verbiage. Whatever you promise to deliver in the compelling headline, make sure you reinforce it in the call to action. 4. Font Issues Ever wondered if font negatively impacts conversions? You can put that question to rest, because research shows that it does. For
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SEO can help a growing startup establish its presence and meet business goals. Here’s how to get started with search engine optimization and which areas to focus on. It’s a common challenge for early-stage and growing startups to find the resources and the time to focus on many different activities that can take their business to
Inbound links – references and hyperlinks to your content from other sites – are critical for any media site. They expose your content to a broader audience, potentially improve your organic search rankings and help to establish your brand as an authority on a topic or an industry. But link-building has evolved from the “if
A lot of people still rely on guest blogging as an ongoing part of their link-building strategy. If you think about it, getting links through guest blogging is much easier than getting links through some other channel. So it’s no wonder that a lot of bloggers and SEO experts still favor this method. The main question is,
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Websites are like cars: they need maintenance. That may come in the form of updating the CMS, security or plugins. The same goes for SEO. A great SEO strategy will always need reviewing and constant scrutiny of analytics, in order to ensure that you remain on the intended path. To garner the most success from
