SEOs

The future of search

SEO is one of the most fast-paced industries out there; constantly kept on our toes, it’s one of the reasons we love it so much. But thinking about what the future holds for the industry can be both exciting and a little frightening. Will artificial intelligence (AI) ultimately make search better or worse? Is the […]

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Using the new Google AdWords dashboard

Back in 2012, Lisa Raehsler wrote an article on 6 Super Time-Saving Tips to AdWords PPC Management, in which she presented some of the new time-saving features of AdWords. In the last 6 years, there have been many changes to the AdWords dashboard and a revolution in the other tools and software you can use

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Three factors to consider when building a local presence

Over the past few years, local SEO has become one of the biggest buzzwords in the marketing world. Studies have found that nearly half of all Google searches are local. As more and more businesses recognize that optimizing for these searches is a requirement, the prospect of ranking is becoming very competitive. As you know,

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How Dynamic Search Ad campaigns could unlock SEO success

With marketers increasingly focused on integrated performance, it’s important for agencies, SEO consultants and paid search specialists alike to have a greater sense of data sharing in order to deliver the most efficient digital campaigns that tie back to overall client KPIs. This article aims to cover just one of the ways to use PPC

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A beginner’s guide to paid search

In 2017, it was predicted that $92.4billion would be spent globally on paid search. This figure has grown year-over-year, proving its effectiveness as a platform that advertisers are continually keen to invest in.  In this beginner’s guide to paid search we will share: A detailed explanation of the fundamentals of paid search Tactics used by

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What data do you need to find, pitch and win new SEO clients?

For SEO agencies and independent consultants looking for new business, a two-step strategy might be all you need to demonstrate your efficacy and separate from competitors. First, identify prospective clients that are well-suited to your offering. Second, send them a pitch that unequivocally communicates the potential results they can achieve from your services. The key

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Four ways Google is making SEO easier

One of the easiest ways to understand SEO’s importance to the marketing mix is to pay attention to what Google says and does. Google is very keen on good SEO because it makes the internet a better place for users. If the internet is a better place for users, then Google can sell more ads.

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Tools to assist your SEO check-up

Whether you are new to SEO and looking for a litmus test of your website’s health, or have an ongoing campaign that may need a little refreshing, it’s always a good idea to perform regular check-ups or audits. If you have complex campaigns that are already in full swing this may seem like a lot

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Getting listed: how to generate more traffic and mentions

Directory submission is a tactic that has evolved dramatically since it first became known. Firstly, it is no longer referred to as a directory submission, simply because the term has received some negativity over the years. Secondly, the goals have changed: we no longer focus on link acquisition. When you come to think of it, the

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