SERP changes

Content marketing for Google SERPs in 2019

[ad_1] Adhering to the whims and fancies of Google’s unpredictable nature can be a tasking ordeal for content creators around the world. What once seemed like a harmonious relationship, the bond between consumers and producers of content has become somewhat volatile, asking marketeers to be agile in their approach to content. As click-through rates and …

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Google’s ‘More Results’ button: a search marketer’s POV

[ad_1] I have written extensively about how Google is continually making its SERPs richer, more feature-led, and increasingly intuitive. Of course this is happening on desktop, but how the SERPs are being displayed across mobile devices deserves special attention from marketers. It’s a space that presents its own challenges and opportunities. It is also highly …

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