SERPs

How important are featured snippets and how can you get them?

Featured snippets are one of the main engines of economic growth today, with countless businesses and aspiring entrepreneurs relying upon them to get their message out to prospective clients. Despite the fact that featured snippets are a vital part of contemporary marketing and SEO success, however, many still struggle when it comes to properly leveraging …

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What Is the Difference Between SEM and SEO?

People often use the terms SEO (Search Engine Optimization) and SEM (Search Engine Marketing) interchangeably. Both SEO and SEM help to increase a website’s ranking in search engine results. SEO, however, is actually a part of SEM, which forms a broader category. In this article, we’ll go over what SEM marketing is, what SEO marketing …

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How (and Why) to Create an Effective Content Structure for Better Ranking

One of the increasingly important components of high-quality, high-ranking content is its structure. What is content structure? Although different marketers may understand it somewhat differently, the basic definition of content structure is: Content structure is the meaningful use of HTML headings that break your single content asset into sections and subsections allowing for easier reading, …

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SEO tips, tools, and how to’s: Best of 2018

It’s that time of the year again: reflecting on the year that’s past as we prepare for 2019 lurking around the corner. In this article, we have a roundup of some of our fan favorite pieces from 2018 on SEO. From how to’s to tips to tools, these were some of our highlights from the …

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An SEO’s guide to Google Analytics terms

We all know Google Analytics is a powerful tool for serving up actionable data. And one of the quickest ways to get that data is to be clear about what all those terms mean. What does bounce rate mean and is it connected in anyway to exit rate? And how about sessions and page views? …

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14 ranking signals you need to optimize for in 2019

It’s a well-known fact that there are over 200 ranking signals used by Google. And every year it keeps on tweaking and refining its algorithm introducing new ranking signals and changing priorities. I know that the idea of having to optimize for all of them will probably make you shiver with horror. The good news …

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