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On-site analytics tactics to adopt now: Heatmaps, intent analysis, and more

Analytics, click map, Finteza, Google Analytics, heat map, Hotjar, on page SEO, scroll map, search intent, SEO, SERP, serpstat, Text Optimizer, voice search / By

Is your landing page engaging your target customers? How can you increase ROI without increasing marketing budget? Both of these questions can be answered by a well set on-site analytics routine. You cannot improve what you are not measuring. This makes web analytics the most important growth tactic out there. But are we measuring enough? …

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4 Ahrefs and SEMrush alternatives that bring innovation to competitive analysis

Ahrefs, broken links, cognitive SEO, Competitive Analysis, Content, Rankedy, SEMrush, SEO, SEO TOOLS, serpstat, SpyFu, topic orientation / By

Let me start by saying I love SEMrush and Ahrefs. I use them both on a daily basis and cannot imagine my life without them. Through their awesome technology and studies, the two tools have contributed an impressive amount of value to SEO community. If you are already using the tools, by all means keep …

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5 SEO Tips You Need to Know to Succeed in Your PPC Campaign

ad copy, conversion rate, CTR, Google Analytics, keyword research, Keywords, landing page, Pay Per Click, PPC campaign, SEMrush, SEO, serpstat / By

Website owners and marketers always struggle to reach the top of the search engine results page. SEO allows them to succeed and maintain their positions, but often it’s never quite enough. To see even better results and thus improve your business’ ROI, you should constantly be looking for other ways of getting your product or …

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What is keyword clustering, and who cares? (Hint: you should!)

keyword clustering, keyword grouping, keyword research, News, SEO, SEO BLOG, serpstat, SpyFu, Wordstream / By

Are you still optimizing for “keyword strings”? You are not alone! The problem is, the industry is moving on, so don’t fall behind and learn to implement a smarter approach to keyword research: Keyword clustering. Single-keyword SEO has been a staple for a long time. Remember how we used to have a separate page for …

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5 Tools to Create SEO-Friendly Content Step-by-Step

10x content, blog posts, BuzzSumo, competitors' articles, Content, Facebook, Ginger Page, Google, Grammarly, Hemingway, high-ranking posts, Keyword Density Checker, keyword research, latent semantic indexing, LinkedIn, LSI, Pinterest, plagiarism, related keywords, search questions, SEO, SEO BLOG, serpstat, Social Media, title, twitter / By

Blogging is not as easy as it may seem. Writing articles while lying on your bed might sound like that is all that’s involved in creating great content, but people who actually do this work know that it couldn’t be further from the truth. It’s not difficult to create articles if writing (and the topics …

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SG The Content Marketer’s Guide to Keyword Research

The Content Marketer’s Guide to Keyword Research

Ahrefs, Amazon, Analytics, AnswerThePublic, audience, Bing, blog topics, Bloomberry, Bulk Suggest, competitors' ranking, Content marketing, core terms, cyfe, free tools, Google, Google Search Console, google trends, headlines, high-level content structure, keyword prominence, keyword research, modifying keywords, organic search, Q&A, Salesmate, search engine, Seed Keywords, SEMrush, SEO, SEO BLOG, SERPs, serpstat, Soovle, target demographic, top related queries, YouTube / By

When we think of keyword research, it is usually applied to the more technical side of promotion. Brands use it to see what SEO tactics they need to use in order to narrow down their place in a market or what their competitors are doing to generate search referral traffic. Keyword research is a staple …

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