It’s “Game On” for Buffalo Wild Wings New Brand Architecture, Says CMO

AdvertisingDay, Brand Architecture, BrandBuildingPro, Buffalo Wild Wings, CMO Moves, CMOTrends, DigitalAgencyPro, DigitalAssetManagementPro, eCommNews, MarketingNews, Nadine Dietz, Seth Freeman / By

“When I think of brand architecture it really gets to the essence of the brand,” says Buffalo Wild Wings CMO Seth Freeman. “The essence of the brand is around this idea of camaraderie and ritual and something that we like to call “game on.” It’s our ability to make sure that when folks come in …

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