seth godin

4Ps Of The Marketing Mix: The Best Guide To Show You How To Triumph

Does your organization use the 4Ps of the Marketing Mix for its marketing strategy? Not sure? Did you sleep through your Intro To Marketing class? Or, perhaps you didn’t study marketing in college. (BTW–I didn’t!) Don’t worry–We’ve got your back! The Marketing Mix 4Ps are: Product includes options, quality, design, features,  packaging and other related …

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Transcript of How Human Connection Elevates Marketing

Back to Podcast This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order John Jantsch: You’re never gonna get your message across until you understand the problems and the challenges and you empathize with those people that you’re trying to get the message across to. In this episode …

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How Human Connection Elevates Marketing [Podcast]

Marketing Podcast with Seth GodinPodcast Transcript This week on the Duct Tape Marketing podcast, I welcome back Seth Godin. A marketing expert and best-selling author of 19 books, Godin stops by to discuss his latest title, This is Marketing: You Can’t Be Seen Until You Learn to See. He shares why creating empathy and human …

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3 Types Of Conference Content That Will Boost Results

Conference season is kicking off. Is your conference content ready for prime time? From a content marketing perspective, major industry conferences are attention magnets because they laser-focus your target audience on the key topics. As a result, the major conferences are content generation and distribution opportunities requiring less work and budget to break through. Even …

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6 Powerful Ways to Diversify Your Income as a Business Coach

If you’re a business coach, you probably make the lion’s share of your money from one-on-one or team coaching. And while that’s a hugely rewarding way to make money, it can also be precarious. You need to be constantly finding new clients to ensure that your revenue stream doesn’t dry up. And if you’re doing …

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