Setting Digital Marketing KPIs

10 KPIs to track your SEO performance and drive better results

Monitoring the right KPIs is the best way to avoid spending time and money on something that isn’t driving the expected profit Is your SEO strategy effective enough? How can you ensure your efforts drive tangible results? What can you do to develop your website performance? Tracking the right performance metrics, you’ll be able to …

10 KPIs to track your SEO performance and drive better results Read More »

key performance questions to structure digital marketing reports

Three steps to creating an insight-driven digital marketing report Monitoring, tracking and reporting on marketing campaigns is both an essential and valuable process that enables marketers to evaluate performance and understand what works, what could be improved and the overall impact on the business. Whilst reporting templates can be helpful, every business and campaign is different, …

key performance questions to structure digital marketing reports Read More »

Choosing effective digital marketing KPIs

How to set digital marketing KPIs, make them SMART KPIs and align your KPIs to the RACE planning model Digital Marketing KPIs or Key Performance Indicators are quantifiable goals which help you to track and measure success. KPIs are a useful way for Digital Marketers to set expectations and prove that their work is having …

Choosing effective digital marketing KPIs Read More »