Shell

Best Engine Oil Brands In India (Motorcycle and Scooter Oil)

One of the prerequisites to keep your vehicle in good condition for a long time is choosing top quality engine oil for the same. High quality engine oil cools down the cylinder, reduces friction between the piston and cylinder and ensures smooth functioning of the automobile. Top Bike Engine Oil Brands In India Besides, the …

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Shell’s Carolyn McKeever on agencies, her favourite creative and doing ‘glocal’ – Econsultancy

Carolyn McKeever is Global Head of Downstream Marketing Communications at Shell and one of the esteemed speakers at Festival of Marketing 2019. To get you hyped for the Festival in October (10-11 in London), we caught up with McKeever to ask her a few questions about her work at Shell. See Econsultancy’s Festival of Marketing …

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How to Build a Roadmap for Customer Loyalty

How to Build a Roadmap for Customer Loyalty In many industries, converting a consumer isn’t enough. Brands like Coca-Cola and Starbucks rely on loyal customers to keep buying their products. Any company that banks on customer loyalty has to deliver quality experiences over and over again just to have a fighting chance. Establishing customer loyalty …

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