You can learn a lot from the influencers who built their personal brands on Instagram from the ground up, without the support of digital teams and budget. These are the people who understand their core audience needs and content proclivities better than anyone else, because it’s their ability to meet those needs and proclivities that […]
5 Great Examples of Instagram Influencer Marketing Read More »
Jen Joyce, Senior Social Strategy Consultant for WONGDOODY, and Lucy Hitz, our very own Head of Marketing Communications, recently chatted on our webinar about 10 different ways you can test on social. Social marketers make big and little decisions every day, from which content to post and which campaigns to run, to posting times and
The housing market’s strong recovery means that more and more new real estate agents are joining the workforce with every passing month. However, in an increasingly competitive market, it’s important for anyone eager to grow their real estate business to distinguish themselves. With comparative analytics, I can see how our entire social presence stacks up against
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Instagram influencers are flooding the feed, but which trendsetters are the best advocates for your brand? And whose popularity translates into better results? Here are eight ways to measure and benchmark your performance when using Instagram influencers. Before brands plan their social media marketing budgets, it’s important for them to question their own performance and
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In the social marketing world, our unrelenting hunt for ROI stems from fear. The fear is that there is one definition of ROI for social media, but we’re just not advanced enough to know about it. If we haven’t found it yet, it’s coming. And we’d better be here to catch it when it does
How do you build an audience-aligned social marketing strategy from the ground up? With a solid understanding of your target audience, how to reach them, and the right measurement strategies in place to track your progress. Here’s our tried-and-true process for making sure your social media campaigns do what they are supposed to. 1. Start with
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The updated Facebook algorithm favors community and conversation-building over passive consumption. This forces many brands to make a fundamental shift in how they craft campaigns and content, so that their brand will show up in user feeds. One way to connect with your audience on Facebook in 2018 without increasing ad budget is to create and
Social media offers brands an unprecedented level of access to information about competitors’ strategy and campaign performance. Social media listening helps you easily mine this data, uncovering what your target audience truly cares about and helping you gather competitive intel on how your competitors are approaching that target audience, and how those approaches are performing. With social media
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Working with social media influencers, especially on Instagram, is a tried-and-true method that many brands and companies have worked into their marketing plans to increase their ROI, broaden their reach, and boost their reputations. Often, though, companies are unaware of how to begin working with social media influencers. Here, we’ll address strategies for reaching out and extending
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The most common problem that brands have marketing themselves on social isn’t rooted in product strength or the quality and structure of marketing plans. It’s that we’re failing at the social media storytelling game. We’re not answering these questions clearly and specifically: Who is my “built for you”? Who is my audience? How do I
Storytelling on Social Media: How to Do It Better Read More »
