Chances are, you already have some kind of content marketing or social media strategy for your business. But how much of an impact are your posts actually making? If you want to step it up a bit, it helps to get input from the experts. Here, see what members of the online small business community […]
Level Up Your Social and Content Marketing with These Expert Tips Read More »
It’s an exciting time to be a small business owner and entrepreneur. Aside from having easy access to a wide variety of technology that make running a small business easier, today you also have access to more information online for running a successful business. Podcasts represent one of the new and exciting information and communication
These Podcasts Are Made for Entrepreneurs Like You (INFOGRAPHIC) Read More »
Do a mental hand raise if you think you spend too much time on Facebook. If you’re interacting in Facebook groups for business owners, that may not be such a bad idea. Facebook is one of the top social media tools around that’s geared toward connecting people. However, some aspects of Facebook experience seem robotic and can
How Business Owners Use Facebook Groups to Improve their Companies Read More »
The future of the workforce is, unfortunately, tired and stressed. A recent Gallup study found that about two-thirds of full-time workers experience burnout at work, with 23% of respondents reporting feeling burnt out very often or always. Another study found that millennials experience burnout at higher rates than previous generations, suggesting that burnout is both
3 Ways Management Can Prevent and Address Employee Burnout Read More »
More than 70 percent of small businesses plan on using social media for marketing this year, according to data from Infusionsoft. But not all of those businesses have an actual strategy. Posting content here and there isn’t going to be as effective as going in with a real plan. Every strategy will look a bit
15 Social Media Marketing Strategies the Pros Use Read More »
Part of being the head of a company — of being a leader in general — is having to disseminate information to others. In times of success, that communication can be like riding a wave of victory. In harder times, sharing tough choices or unfortunate events can bring heartache, as well as spark rumors, all
12 Approaches for Sharing Important News with Employees — the Right Way Read More »
“Scientific thinking” probably isn’t a term you’d associate with the world of pet furniture. The pet products industry is full of superfluous features and maximalist designs. But Tuft and Paw is doing things a bit differently. Founder Jackson Cunningham explained in an email interview with Small Business Trends, “My girlfriend and I are cat people.
How This Cat Entrepreneur Used Scientific Thinking to Improve His Products Read More »
There are 10,000 baby boomers turning 65 every day in the US, but that doesn’t mean they are all retiring. For those boomers with the entrepreneurial spirit, Lending Tree has identified the best places in the 50 largest metropolitan areas in the country especially suited for this demographic. Lending Tree generated a score for each
Growing a business requires tons of different elements to come together perfectly — your team, your personal habits, your marketing strategy. Ask Questions as a New Manager When you’re just building a small business team, it can take some time to adjust to your role as a leader. According to Chris Zaugg of Uptick, one
These 10 Small Business Growth Tips Will Take You from Novice to Expert Read More »
A new AI-powered bot will answer common customer questions automatically. The aptly named Answer Bot from Intercom promises to resolve 29% of customers’ common questions instantly and improve all-important response times by 44%. It’s good news for small businesses as their client base grows exponentially with people who demand near real time responses. What’s more,
Intercom Says It’s Going to Change Business Communication in a Big Way Read More »
