SmallSiteNews

Word-of-Mouth Marketing is the Best Form of Marketing

The best form of marketing by far is word-of-mouth marketing because it is not only free but inherently viral. Internet marketing pioneer Neil Patel dives into word-of-mouth marketing in his latest video and in a simple way explains how every entrepreneur can attain this holy grail of marketing by just providing a product or service …

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Upwork CEO Pushing to Build a Freelance Economy at Scale

The world’s largest freelancing network Upwork raised $187 million in their initial public offering this week. They currently have 375,000 freelancers working for nearly 500,000 clients. Upwork is growing exponentially because of the network effect says Upwork CEO, Stephane Kasriel. “It takes a long time to build the network effect necessary to do this at …

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Is it Time to Refine Your Value Proposition?

What value do you offer your clients? This is a very important question that a lot of companies struggle to answer. It’s also a question that you have to answer quickly effectively, and clearly. Otherwise, your prospective client will lose interest and move on to the next brand. So how will you answer this question? …

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The Best Form of Energy is PASSION

Prolific video blogger and digital marketer extraordinaire, Neil Patel, recently talked about how passion drives him and should drive you too. Here are some key outtakes to get you motivated: Passion is All You Need Today, I’m shooting a lot of videos, probably 20-25. There are moments when I’m tired, I am human. It’s not like …

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How to Define Buyer Persona for More Successful Marketing

Do you really know who your customers are? You might believe your product is popular among millennials when in reality your main consumers are 50-year-old housewives. Not knowing who buys your products will lead to disappointed consumers and an ineffective marketing strategy. Unfortunately, a lot of companies do not understand what their customers want and …

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4 Key Steps for Growing an Email List Fast

Email marketing might seem old-fashioned now that social media platforms like Facebook, Twitter, and Instagram are all the rage. However, the email is still one of the best forms of communication and can give your business a big boost in terms of sales and referrals. In fact, research by Smart insight and GetResponse showed that …

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4 Ways to Attract New Customers in a Competitive Market

One hard truth that new entrepreneurs find out quickly is that running a business is hard and they’ll have to compete if they want to be successful.  In many ways, doing business follows the Darwinian principles of natural selection—only the fittest survive. If you don’t innovate, take risks, and attract new customers, you’ll go extinct. …

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Google to Remove HTTPS Secure Indicator in September

The Secure URL label HTTPS will no longer be seen on Google Chrome by September of this year. Google believes that secure websites should be the norm and as such, do not need any more labels. The news was confirmed on May 17 by Google Chrome Security Product Manager Emily Schecter on the company’s official …

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Advertisers Can Now Sell Products With Snapchats Augmented Reality Feature in Lenses

Snapchat has just introduced a shoppable augmented reality feature designed specifically for its Lens. The new shopping AR is geared towards companies who want a novel way to further advertise their products. The company rolled out Lenses in 2015. The machine learning-based feature enabled users to add different effects to their images. This feature was …

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Google’s Mobile-First Search Indexing Goes Live

Google has announced the rollout of its mobile-first search indexing, after more than a year of testing and experimentation. The move was first detailed in 2016 when Google wanted to use phone-optimized versions of websites to index pages in its search results. The shift to mobile-first indexing comes from the rising trend of more people …

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