Original Research Content: How To Convince Your Boss To Create Marketing Gold

Andrea Fryear, Andy Crestodina, b2b, BuzzSumo, Content marketing, Content Marketing Institute, edelman, LinkedIn, Mantis Research, Market Research Insights, Orbit Media, Original Research, SmartBrief, Social Media Examiner /

Quality original research content delivers the ever-elusive pot of marketing gold. Because done well original research is information your audience actively seeks. This is important for B2B buyers. 16% of CXOs spend 4+ hours per week engaging with thought leadership content.  (How Thought Leadership Impacts B2B Demand Generation by Edelman and LinkedIn (2017))   Table of Contents […]

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