The John Lewis Christmas advert is now a beloved annual tradition for the British public, and for many it signals the beginning of the Christmas season. But for an unfortunate computer science educator in Virginia, USA named John Lewis, it’s an annual exasperation. That’s because in 2007, Mr. Lewis joined Twitter with the handle @JohnLewis […]
Twitter’s ‘John Lewis’ Christmas ad reaches new levels of meta Read More »
For the longest time, I and the PPC industry as a whole, have defaulted and still in a lot of circumstances still default to a Google Paid Search first strategy. Google Ads is still the number 1 platform, and is still required in any digital marketing strategy. It can produce great results, but in some
4 Reasons for Preferring Facebook Ads Over Google Ads Read More »
Many advertisers today are looking for ways to create their sales funnels within platforms for several reasons. It helps reduce friction, keeping users within the platform and eliminating issues with conversion-rate optimization and bounce rate once the user lands on a webpage. It also avoids issues with using potentially sensitive customer data to build a
Despite all of the headlines and the immense scrutiny Facebook has faced in the wake of the Cambridge Analytica scandal, the social network seems to have escaped its biggest PR challenge to date largely unscathed. But is that really the case? According to a survey conducted by Pew Research Center between May 29 and June
Could Facebook’s rocky relationship with users be damaging marketing prospects? Read More »
June 5, 2018 How to Use Facebook’s Dynamic Creative Tool source: Facebook Split testing Facebook ads got you down? Do you have tons of great images and copy variations just waiting to be used, but you don’t know how you could possibly A/B test them all? Great news! Facebook has a time-efficient, automated tool for
May 2, 2018 Whether you’re a small business looking for inexpensive options to add to your marketing mix, or a big brand trying to determine which platforms will give you the best return on your dollar, it’s important to be aware of the benefits and downsides to each of the major social media channels available
April 18, 2018 As you probably know working in this industry or paying slight attention to the news, Facebook has been in some hot water for data collection. As fellow PPCHero Kass Botts noted last week, Facebook is Shutting Down Partner Categories in response. Who knows how long this story will stay in the news but
April 11, 2018 What Happened? Facebook announced on Wednesday, March 28 that it would begin deprecating its Partner Categories in an effort to “improve people’s privacy on Facebook.” This is likely one of several ways Facebook is responding to its recent Cambridge Analytica Scandal. While Partner Categories have typically had lackluster results overall for our accounts,
Organic success on Facebook may have become harder for brands in the past few years – and will become all the more so with the upcoming change to its News Feed – but the same doesn’t necessarily apply to its paid advertising options. Facebook has seriously invested in presenting a large number of options for marketers and business
How to get started with Facebook advertising: A step-by-step guide Read More »
August 23, 2017 Geo Targeting. It’s something us marketers hear about all of the time in regards to search. Whether it’s tailoring your ads for high performing cities, adjusting for products only available in certain markets or just singling out North Dakota for no reason; I’m sure you’re well versed in how to apply it
