social customer service

Four key trends in social media customer service

Social media customer service isn’t an optional extra these days. As customers, we chose to contact businesses at the time, and on the channel, that best suits us. Superior customer service is a key differentiator for brands, and social media lets brands deliver this customer service efficiently, proactively and with a more complete level of …

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Responsibility for Social Goes Beyond Content Teams

Your content team shouldn’t be the only ones managing your company’s social media accounts. Takeaways Brands are revisiting social media as a community-building tool, rather than a marketing platform. Pro sports is just one of many industries that struggle to connect with fans consistently via social. Responding to customer concerns via channels like social increases …

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