social marketing

8 Unconventional Marketing Tactics Every CMO Should Take Advantage Of

It’s great if you’ve been using the traditional, popular marketing tactics that every other business in your industry trusts. However, these strategies tend to plateau after a while. They can also become expensive for a typical marketing budget. If you’re looking to cut costs and see better results, it might be time to reach for …

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5 Instagram Marketing Strategies Every CMO Should Use

Instagram is known as the best social network for organic engagement with an interaction rate of 2.2 percent. Users respond well to the image-driven framework of the platform, and they come back every day for more. CMOs know better than anyone the importance of a clearly-driven marketing plan for every social network you use. To …

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Where Content Marketing and Social Media Come Together

Digital marketing efforts are connected in many ways, aligning across audience segments, messaging, and intended results. However, some marketing tactics cross paths in different ways, leading to synergies that can be leveraged to advance a brand’s overall marketing efforts. One important intersection straddles both content marketing and social media. Two seemingly disparate areas, these efforts …

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Why Data is important for Social Media Marketing

More than ever before, data is driving marketing strategy, tactics, and messaging, and that includes social media marketing. The proliferation of data is only set to rise as more people and businesses continue to share information about themselves on channels like social media. It’s in this information that a business can learn more about their …

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B2B Marketing Trends in 2019

Spring is arriving, and 2019 is in full gear. It’s time to focus how you will address this year’s B2B marketing trends as part of your own strategy. While some trends may be a holdover from the previous year or are taking on a bigger role, there are also new B2B marketing trends that need …

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