social media advertising

The Fabulous Future of Advertising The Fabulous Future of Advertising

21 Views | Read Time 3 minutes | Digitization has led to unprecedented changes to advertising and marketing landscapes.  As the world is now moving from TV to the internet, we see a billion minds and viewpoints online, and brands need to interact and engage with them to make the best out of those billion […]

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Facebook Changing Its Mobile Ad Format

geralt / Pixabay On August 19, 2019 Facebook will be changing the text and aspect ratios on its Mobile News Feed. This will compress the News Feed ads to “match the look and feel of the new Facebook design introduced earlier this year.” Facebook announced the new F5 design for the Facebook App at F8,

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Two New Facebook Features Your Business Needs to Know About

LoboStudioHamburg / Pixabay Facebook Adding 3D Photos to News Feed During their annual F8 Conference this year, Facebook has been sharing some of the visual tools and features they plan to roll out. Most of these new features focus on the evolving AR capacity of the platform. However, there was one other feature that stood

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Snapchat is Now Offering AR Trial Ads for Businesses

Snapchat is looking to reinvigorate its brand with two new ads—Promoted Stories and AR Trial Ads. The company is hoping these new ad designs will capture the user’s interest and reduce skipping. If they’re successful, it could give the company an edge over Instagram. It’s easy to understand why Snapchat wants to stir things up

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How to get started with Twitter advertising

Twitter can be an effective platform to advertise your business. Here’s how to create the perfect ad for your campaign objectives. Twitter counts a total number of 328 million monthly active users, with more than 500 million tweets sent each day. This brings out a great opportunity for brands to take advantage of the platform

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Will New Video Ads and Internal Agency Finally Propel Twitter Forward?

October 25th, 2017 Twitter has, at minimum, three big problems: A declining base that is actually getting smaller in the United States Ad revenues that are similarly stagnant Constant battles over the platform being used for harassment and abuse Add to this list the fact that while video has been available on Twitter since 2010,

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5 Budget-Draining Facebook Ad Mistakes (And How to Resolve Them)

There’s no denying that Facebook ads can be a potent marketing tool when done correctly. The social media giant offers numerous options for reaching a wide range of consumers and marketers are taking notice. As a matter of fact, 92% of marketers are now using the platform for their ad campaigns. But like any marketing

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How to Create Effective LinkedIn Ads for Business 1024x512

How to Create Effective LinkedIn Ads for Business

There is no social media site more important for creating a professional image and networking with others in your industry than LinkedIn. With more than 430 million members, including leaders from each Fortune 500 company, the site has become the go-to network for professional purposes. LinkedIn’s reach and reputation also make it an ideal place

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