6 key metrics to measure your social media impact and social media ROI Social media is one of those tricky topics that marketing departments know is effective for business growth, but getting this across to other departments – and specifically the C-Suite – can be difficult. Measuring vanity metrics and talking about “social shares” is […]
How to measure social media impact Read More »
I am fortunate in that I get to spend a lot of time with clients on a daily basis and my current portfolio includes 86 agencies. One increasingly frequent topic of discussion at meetings is measurement, ROI and social media in particular. *For more guidance on social selling, check out our quick win, What is
Social Media Marketing – Linking Insight and ROI Read More »
How to leverage the power of social media analytics to expand your audience These days, if you are looking to expand your audience, you should definitely try your luck on social media, simply because everyone is there. However, the problem with being present on social media, and using it to reach out to your audience,
10 ways of making social media analytics work for you Read More »
According to recent Pew findings, 69 percent of the public uses social media today. This means that a huge portion of your market is active on social media, which you probably know already—and your competitors know, too. Define, track, and beat your competitors on social media using the tools laid out below. 1. Be Intentional
6 Ways to Track (and Beat) Your Competitors on Social Read More »
