Social Media Case Studies

How to Manage a Social Media Crisis in 9 Simple Steps

The worst time to start planning for a social media crisis is when you’re in the middle of one. Click To Tweet The worst time to start planning for a crisis is when you’re in the middle of one. Pre-crisis planning is key to successful social media crisis mitigation. This is lifeguard mode, and there are …

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9 Brands Crushing It with Instagram Stories

In the last two years, we’ve seen many brands crushing it on social media with Instagram Stories. Instagram Stories create an interesting dynamic for brands because, from the outside, no one can numerically judge the success of their efforts — there is no view count or like count. However, that doesn’t mean there aren’t clear …

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Yes, There Is Power in Your Marketing Humor

February 8th, 2018 When given a choice, I choose to laugh, no matter the situation, as long as kindness prevails. With that said, I have been told that my professional voice is memorably unprofessional—perceived as advantageous or dangerous, depending on the recipient’s sense of humor. I am not alone. For all marketers struggling to convince …

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5 Digital Marketing Predictions for the 2018 Olympic Games

February 1st, 2018 Beginning February ninth, the neglected cable boxes that occupy our living rooms will get some much-needed attention. All month, Americans will switch on the tube to ignite dormant dreams of snow-dusted Olympic fame. Or, if you’re like me, with no cable to speak of, you’ll frantically search the world wide web for …

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10 Creative Ways Companies Are Using Snapchat

January 16th, 2018 Founded in September 2011, Snapchat continues to evolve and innovate in a way that keeps the industry on its toes. From impressive uses of augmented reality to clever lenses and filters, the company logged over one trillion snaps in 2017. That’s more than all the pictures taken by smartphones in the world. Snapchat …

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