November 16th, 2017 It’s that time of year: when we’re tricked into longing for the dark, cold, grey reality that is winter. Seasonal ads inspire nostalgic glee through the promise of cozy moments in which we enjoy sweet, milky, caffeinated concoctions while wearing heavy knit caps and sporty puffer jackets, surrounded by all that glitters […]
When Breaking Social Media Rules Leads to Better Engagement Read More »
November 9th, 2017 The holiday season is officially here. Let the e-commerce games begin! As we have seen over the past few years, e-commerce sales are on the rise. This 2017 holiday season, online sales are projected, yet again, to increase as much as 18 percent from last year. What’s more, up to 25 percent of those
How Shopping on Instagram Will Dominate This Holiday Season Read More »
November 2nd, 2017 According to my mother, I work in the “mystical world of social media”—something, she says, very few in her generation understand. I remind her that her Boomer friends from high school are incredibly adept at Facebook. In fact, every time I want more likes on a picture of my quadruplet sisters, I
Why Even Boomer Brands Must Make the Transition to Digital Read More »
October 26th, 2017 Red Bull is not a drink; Red Bull is a lifestyle. “Red Bull gives you wings,” and apparently, it also gives you a tendency to enjoy skydiving, BMX, snowboarding, and cliff jumping. First of all, I don’t consume this B12-infused, carbonated energy drink. I would rather yawn my way into my late
Red Bull’s Event Coverage Is an Essential Lesson for Marketers Read More »
October 19th, 2017 I am an unbiased professional (wink), meaning I can’t tell you how unhappy I am that Walmart acquired ModCloth back in March. Therefore, I won’t tell you. You’ll have to come to your own conclusions. (My outfit, brought to you by ModCloth, pre-acquisition.) Apparently, I’m not alone in my unconfirmed sentiments. When
What Your Grandma Knows About Good Customer Service Read More »
October 19th, 2017 I am an unbiased professional (wink), meaning I can’t tell you how unhappy I am that Walmart acquired ModCloth back in March. Therefore, I won’t tell you. You’ll have to come to your own conclusions. (My outfit, brought to you by ModCloth, pre-acquisition.) Apparently, I’m not alone in my unconfirmed sentiments. When
Why Did ModCloth’s Founder Double-Down on This Social Media Screw-Up? Read More »
October 12th, 2017 Social media presents a complex world for content. No longer is the value of a video, article, photo, or idea measured by the judgment of professionals, but by the engagement of the people; the value of content is determined by its ability to perform. A video featuring exemplary storytelling, quality, and passion
This Video from Universal Showcases Irresistible Video Storytelling Read More »
October 5th, 2017 Fall is here in Indiana! The leaves are falling, the air is brisk, and lattes are spiced—pumpkin spiced. In truth, nothing marks the beginning of Fall (or the beginning of the end, if you are cold-averse like me) like the swarm of students that now venture to my local Starbucks in search
What’s Behind the Pumpkin Spice Latte’s Social Media Stardom? Read More »
September 28th, 2017 Meet Kirby Jenner, the unofficial brother of the Kardashian clan. Self-proclaimed twin to Kendall Jenner (Kim Kardashian’s supermodel little sister), Kirby has been Photoshopping himself into photos of Kendall for over two years. He takes what would be high fashion, trendy photos and adds hilarious surprises. Inspiration for Kirby’s Photoshopped photos comes
How One Ridiculous, Faux Kardashian Engages Thousands on Instagram Read More »
You know what I like more than just about anything in the whole wide world? Seeing profitable social media. It’s right up there with running in the rain, drinking a cold beer after yard work, and sleeping in on a Sunday. Profitable social media is the stuff of life. It smells like freshly mowed grass
