Social Media Essentials

7 social media analytics tools every marketer should try

[ad_1] To know whether your social media marketing efforts are paying off, you need to analyze your current performance The idea behind social media analytics, while being quite new, rests on an age-old principle — you need to understand where you are to know where you are going. To paraphrase this, to know whether your …

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7 B2B social listening tools to try

[ad_1] Managing your own social media accounts is one thing, but you need to pay attention to the social media presence of others as well Social media marketing is sometimes overlooked by B2B companies. However, even when you’re targeting huge companies in your marketing efforts, it’s important to remember that the decisions are made by …

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How to use UTM tracking links on social media to boost your results

[ad_1] Social media competition is fierce and your budget is limited – so you need to make the most of your time and resources in order to make sure your efforts are actually paying off When it comes to social media marketing, you need all the help you can get to stand out and get results. …

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2018’s most popular Smart Insights guides

[ad_1] From digital marketing strategy to persona research, here are the top 10 marketing guides you’ve found helpful throughout the year This year has seen us create great new digital marketing advice guides and update existing ones to make sure you always have the best up-to-date information, advice and best practice tips to follow. In …

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How social listening can raise your sales

[ad_1] Social listening can help improve your sales by boosting the awareness, interest, engagement and action stages The sales funnel is the Holy Grail of marketing metaphors. For anyone who wants to have a successful business, a convenient scheme describing how to make people buy your product or service is extremely appealing. Social media typically …

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How to find and create amazing social media graphics

[ad_1] Social media graphics are actually very easy to create – you just a need a little inspiration, a good source of images and a handy tool to help you turn your ideas into reality If you’ve spent even a few minutes on social media, one thing becomes clear: people love visuals. Visual content gets …

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