Social Media Essentials

Social media marketing trends 2020

Take a look at what we believe are the key social media marketing trends for 2020 that marketers need to be aware of in order to ensure their marketing strategy is up-to-date and as effective as possible. Social media has now become synonymous with digital marketing, going hand-in-hand with most – if not all – …

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7 social media analytics tools every marketer should try

To know whether your social media marketing efforts are paying off, you need to analyze your current performance The idea behind social media analytics, while being quite new, rests on an age-old principle — you need to understand where you are to know where you are going. To paraphrase this, to know whether your social …

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7 B2B social listening tools to try

Managing your own social media accounts is one thing, but you need to pay attention to the social media presence of others as well Social media marketing is sometimes overlooked by B2B companies. However, even when you’re targeting huge companies in your marketing efforts, it’s important to remember that the decisions are made by people, …

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How to use UTM tracking links on social media to boost your results

Social media competition is fierce and your budget is limited – so you need to make the most of your time and resources in order to make sure your efforts are actually paying off When it comes to social media marketing, you need all the help you can get to stand out and get results. The …

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2018’s most popular Smart Insights guides

From digital marketing strategy to persona research, here are the top 10 marketing guides you’ve found helpful throughout the year This year has seen us create great new digital marketing advice guides and update existing ones to make sure you always have the best up-to-date information, advice and best practice tips to follow. In fact, …

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How social listening can raise your sales

Social listening can help improve your sales by boosting the awareness, interest, engagement and action stages The sales funnel is the Holy Grail of marketing metaphors. For anyone who wants to have a successful business, a convenient scheme describing how to make people buy your product or service is extremely appealing. Social media typically fits …

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