Social Media Examiner

2018 Blogging Research: How Does Your Blog Compare To The Best

Do you know how your blog compares to the best-in-class blogs? Not sure? Don’t worry–Orbit Media Studio’s 2018 Blogging Survey provides the information to determine how your blog measures up against the top performing blogs. More importantly, it reveals that blog post quality and blog post frequency have emerged as the drivers of improved results. …

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18 Reasons Why Your Instagram Posts Fail (& What to Do About It)

NOW UPDATED to reflect new information and examples of Instagram posts!  When it comes to engagement, Instagram is leaps and bounds ahead of Facebook and Twitter: Take a look at these statistics for Instagram: Monthly Active Users: 800 million Daily Active Users: 500 million Instagram Stories Daily Active Users: 300 million Instagram Likes Per Day: 4.2 billion Photos Uploaded Per …

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Facebook Engagement Research: How 43 Million Posts Will Make You Rethink Your Strategy

As the third largest website globally behind Google and YouTube, Facebook commands audience eyeballs, time and engagement. Regardless of company size or marketing budget, you need Facebook for your marketing due to its sheer size as a media entity. Table of Contents   Let’s accept that Facebook’s recent negative press regarding sharing its users’ personal …

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Visual Content Challenges: Missing Out On Marketing Success?

Visuals are content marketing sugar. Marketers call visuals eye-candy for a reason! You add sugar to your coffee makes it taste better—right? Similarly adding images and/or video to each piece of content will sweeten it for your audience. As a result, your visually studded content marketing will be easier to consume resulting in more attention …

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Original Research Content: How To Convince Your Boss To Create Marketing Gold

Quality original research content delivers the ever-elusive pot of marketing gold. Because done well original research is information your audience actively seeks. This is important for B2B buyers. 16% of CXOs spend 4+ hours per week engaging with thought leadership content.  (How Thought Leadership Impacts B2B Demand Generation by Edelman and LinkedIn (2017))   Table of Contents …

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Don’t Cry Over Flat Social Media Usage: What Your Business Must Do Now [Research]

Stop crying over fewer available social media opportunities that cost more. Dry your eyes and accept that the “free social media lunch” is over and flat social media usage is the new normal. The “free social media lunch” is over and flat social media usage is the new normal. #socialmedia #digitalmarketingClick To Tweet   This …

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