Social Media for PR

80% of marketers find influencer marketing effective

Chart of the Week: The majority of marketers find influencer marketing to be an effective strategy, but it doesn’t come without its challenges Influencer marketing has become a popular tactic for a number of brands, whether they’re using well-known names or micro-influencers. In fact, according to new research from Mediakix, 80% of marketers find influencer …

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Social media governance policy examples

Examples of social media workflow to review and respond to online comments about a brand A while ago, I received this question by email, it describes a common concern of managing brand reputation given the growth in consumer comments in social media: “I would be interested in any case studies or examples of controlling social …

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How and why you need to integrate PR into all marketing channels

Positive and negative PR campaigns can affect brand equity and identity – learn how to apply positive PR across touchpoints in the RACE customer lifecycle It’s a general marketing myth that without PR (positive or negative) consumers won’t know who you are and how you can help – wrong. Although effective PR can be the …

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