You don’t have to look far and wide at Sprout to see someone that has lived the #agencylife. Across our product, marketing, sales and success organizations, we have team members that have experienced the highs and lows of working at agencies, from boutique and startup agencies to large and enterprise agencies … and everything in […]
Instagram is a phenomenon of our time. The photo-sharing app has 7.7 billion users by now (and counting). One billion people use Instagram every month and 500 million use the platform every day. Its engagement is also 10 times higher than that of Facebook, 54 times higher than Pinterest’s, and 84 times higher than Twitter’s.
Top 19 Instagram marketing tools to use for success Read More »
Creating a content calendar from scratch is one of those tasks that seems so much more complicated than it actually is. Even just opening a blank Excel spreadsheet can feel overwhelming. Thankfully, sometimes all that’s needed to get on the right track is a quick how-to and a great starter template, which is exactly what we have
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Reporting and analytics are key to any social strategy. Whether it’s reviewing content relevancy, looking at your share of voice or tracking your audience engagement, data helps your brand make smarter decisions on social. Of all the social networks, Facebook arguably gives you the most amount of data to work with. And sometimes sorting through
Maybe this sounds familiar to you: I used to log in to each and every individual network to compose new posts, check what’s happening in my streams, follow up on conversations and follower requests, and basically perform any other little bit of social media management that was on my plate. I switched to dashboards and tools,
Manage Multiple Social Profiles: 6 Simple, Powerful Tools Read More »
If you’re not taking the time to plan your social media calendar in advance, you could end up scrambling to find content to share. This is a big problem because sharing quality content across your social channels is one of the most important things you can do to engage your audience and attract new followers. That’s why one
This post originally published on July 16, 2014. We’ve updated it here with new research and stats and a cool new infographic. 🙂 When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbies about ropes and rappelling and every other bit of jargon
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Back in March 2017, Facebook reported 1.94 billion monthly active users (1.28 billion daily active users). Obviously, it’s the marketing channel no business can ignore. Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent
Your content team shouldn’t be the only ones managing your company’s social media accounts. Takeaways Brands are revisiting social media as a community-building tool, rather than a marketing platform. Pro sports is just one of many industries that struggle to connect with fans consistently via social. Responding to customer concerns via channels like social increases
Responsibility for Social Goes Beyond Content Teams Read More »
