Social media marketing

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A Facebook Posting Strategy Change That Led to a 330% Increase in Reach and Engagement

In October of 2016 we dramatically changed our Facebook posting strategy. A gradual, but noticeable shift in many social media algorithms and an influx of brand advertising on Facebook meant that it was important for us to either start experimenting or we’d continue to see a decline in organic reach and engagement. Getting your content seen on Facebook is […]

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10 Tactics to Boost Your Organic Social Media Reach Small

10 Tactics to Boost Your Organic Social Media Reach

When it comes to social media reach, Facebook is always the first platform to come up in conversation. Interestingly enough, it’s also the first platform to come up when talking about the decline of organic reach on social media. What about reach on platforms like Twitter and LinkedIn? Everywhere you look, organic reach is plummeting.

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4 Insider Tips to Run Your Facebook Ads like a Professional

4 Insider Tips to Run Your Facebook Ads like a Professional Despite the emergence of advertising on different social media websites, Facebook remains one of the best platforms for marketers to reach their audience. With its many business tools and huge user base, the website is an ideal place to launch an advertising campaign. However,

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Buffer Email Course Social Media Growth Strategies

25 Days, 25 Expert Social Media Growth Strategies [New Email Course for Marketers]

What’s working for you social media these days? One of our goals at Buffer is to always be iterating and experimenting with what we do on social media and in marketing. Whether it’s cutting our posting frequency, curating content, or creating square videos, we’re always up for trying new strategies! Lots of times these experiments fail

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How to Get Media Exposure for Your Startup: The Ultimate, Step-by-Step Guide

How to Get Media Exposure for Your Startup: The Ultimate, Step-by-Step Guide Published 03/24/2017 by Jayson DeMers | 0 Comments You’re in a startup. Your idea is solid. You’ve got products or services ready to go. You have a feeling that if people only knew what you were offering, they’d be all over

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Social Media Beats Native Advertising for E-Commerce Websites

Social Media Beats Native Advertising for E-Commerce Websites According to some estimates, more than 56% of Americans prefer to shop online while 96% say they’ve made at least one online purchase in their lives. What’s more, e-commerce is growing by 23% each year, yet 46% of small businesses don’t even have a website! Since e-commerce

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How “Hamilton” Launched a Bank

How “Hamilton” Launched a Bank – and a Brand The best brands are timeless. Those that endure for decades—or the few that survive for centuries—have to continually find relevant ways to reinvent themselves. And sometimes that relevance presents itself in the form of an opportune moment in popular culture, like in the case of 232

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5 Steps to More Creative and Effective Social Media Campaigns 1024x512

5 Steps to More Creative and Effective Social Media Campaigns

Are you experiencing a creative drought? Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? Here are five ways you can come up with more creative campaigns to achieve your business goals today, no matter where you are in the campaign planning process. 1.

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