Social media marketing

Exploring the Top Social Media Marketing Strategies for Luxury Brands

Exploring the Top Social Media Marketing Strategies for Luxury Brands For luxury brands, social media is often misused and misunderstood. Most of the strategies that you’ll find digital marketing experts discuss are designed for smaller physical products brands with lower price points and more diverse audiences. But how do niche, luxury brands get ahead? The […]

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How the number of hashtags influences Instagram performance

Using hashtags in a post caption or in the first comment can dramatically increase the performance of your Instagram marketing. As far as social media channels are concerned, Instagram is a major player in the industry. Businesses that want to gain access to enthusiastic followers who love visual content should definitely learn how to successfully

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The Digital Detox – why people are removing social apps but not deleting them

Digital detox strategies are being employed by individuals to step away from the screen and focus on improving their mental and real-life social wellbeing The social landscape is currently in flux. Platforms are seeing immense shifts in the way people engage with their services. For example, while Facebook sees rapid decreases in users, Instagram is

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5 Ways to Easily Optimize Your Website Pop-Ups

5 Ways to Easily Optimize Your Website Pop-Ups Pop-ups were once a respected method of marketing, but with overuse and inappropriate techniques, their reputation declined. Now, many corporations shy away from employing them.  However, pop-ups can be an effective tool if used properly.  How to Optimize Your Pop-Ups A well-placed pop-up accrues interest and increases

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