Social media marketing

Jump-start your SEO by combining social media and content marketing strategies

Social signals may not be a confirmed ranking factor for Google yet, but there are plenty of reasons to use social media to support your SEO strategy While Google has yet to confirm that social media signals (Facebook likes, Twitter tweets, Pinterest pins, etc.) are a ranking factor for its search engine algorithm, there are […]

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Kick Up Your Social Media with These 3 Software Apps

Today I’m going to share three software applications that will help kick up your social media. Let’s hope that these three get your week off to a great start. Software applications or apps offer great benefits to social media marketers on their desktops or on the go. While posting directly onto a social media platform

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How brands are redefining influencer marketing with dark social

People are moving away from Facebook and Twitter. Instead, they’re sharing content via private messaging apps. These private channels are referred to as dark social. It’s no secret that the number of shares you see on social media has started to decline. So, does this mean people have stopped sharing the content they find interesting?

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News Roundup 30th August 2019

Facebook’s US ‘Clear History’ rollout could be delayed, Snapchat has added new features to Lens Studio AR, Instagram is testing a new messaging app, Facebook bans The Epoch Times from advertising, Google Assistant answering ability improvements, Facebook adds 3D photos to Android Facebook’s ‘Clear History’ tool has started to be rolled out but it could

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How QR codes and social media marketing can work together

Social media users want access to relevant information immediately, which QR codes can help provide QR codes, short for Quick Response, have really taken off in the last few years, with many social media giants jumping onto the bandwagon as well. In today’s fast-paced world, social media users want instant gratification. They want access to

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Developing a social media plan: Everything you need to know

To get your message across to your audience and achieve your goals, you first need a social media plan With social media becoming more important every day, there’s a case for every business to exploit this platform for marketing. When you consider that 73% of marketers have found social media effective for their business, you’ll

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How to improve your social media marketing ROI

Unless you know where you currently stand, you won’t know what to work on and what kind of improvements you’re making There’s no doubt that social media is an important channel for marketing, especially with the increasing user base and rapidly evolving features. In fact, 73% of marketers in the State of Social survey said

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