Social Media Essentials: Find out how you can start booking tweets, watching official Snapchat stories and why you will need to dig out your CV with Facebook Snapchat tests official stories Snapchat is stepping up its games again by testing a dedicated section of Official Stories from verified accounts. Mashable reported that they are testing a […]
Snapchat official stories, Facebook CV’s and tbh the app Read More »
A common question that I hear among digital marketers is, should you connect with your clients on social platforms? My answer to this question is: Avoid it as much as you can. I’ve found that my strongest client relationships over the years have come when we solely see each other as the vendor (myself) and
Should you connect with your clients across social platforms? Read More »
Social media marketing can be pretty. Damn. Tough. But you don’t need me being a “Negative Nancy” about it. You’re here reading this blog because you want to succeed. Social media marketing tricks and techniques are abundant. But if you don’t know what’s happening right now then you may be wasting your time. In this article,
4 Metrics You Must Measure for Social Media Success Read More »
Pinterest is opening up its search ads to all advertisers and broadening the aim of brands’ keyword-based campaigns to relevant queries that do not contain a specified term or phrase. Eight months after Pinterest rolled out search ads, the company is making the ad placement available to advertisers buying ads through its self-serve ad-buying tool,
Pinterest opens search ads to self-serve advertisers, adds ‘autotargeting’ Read More »
Facebook continues to grapple with its teen problem. Four years ago, Facebook’s then-CFO David Ebersman admitted that the social network “did see a decrease in daily users specifically among younger teens.” A month later, news broke that the company had tried but failed to buy Snapchat, which was and continues to be exceedingly popular among
Facebook acquires teen-centric polling app tbh and all its valuable data Read More »
For the second time in the two years since rolling out clickable ads, Instagram is updating the look of what people are supposed to click. This time the Facebook-owned photo-and-video app is tweaking ads’ call-to-action bars to better blend in while still standing out. Last year, Instagram made its ads’ clickable element more obvious in
Instagram redesigns call-to-action bar to dynamically mirror ads Read More »
Live streaming has grown significantly in recent years, and Facebook Live and Instagram Live have quickly risen to the top. We’re all visual creatures, but people especially love social live video. Native Facebook videos (meaning ones filmed and streamed via the platform) enjoy nearly double the engagement of video shared from YouTube and Instagram, and
17 Brands Effectively Using Instagram Live & Facebook Live Read More »
Chart of the day: Over 1 in 2 now watch video on social each month According to Global Web Index, 56% of internet users report watching videos on the four major networks, up from 38% in 2015. With platforms such as Snapchat, Instagram and Facebook adding more video features and content, this suggests engagement with video will
An article appearing in the Washington Post about Russian interference in the 2016 US presidential election says Facebook “scrubbed” thousands of organic posts associated with accounts used by Russian operatives. The implication is that Facebook is suppressing information to avoid further embarrassment or negative PR. Facebook told Marketing Land that the Post article doesn’t reflect
Where some see data suppression, Facebook says it was only following privacy policy Read More »
LinkedIn has announced a closed beta for testing video ad units as Sponsored Content. This comes just two months after enabling native videos in the LinkedIn Feed. Beta testers include Prudential Financial and Microsoft Canada. The video ads will autoplay, and appear as a standalone unit with a “Promoted” label to distinguish them as paid content.
